New Definitive Handbook Helps PR Practitioners Take Command of Explosive PR Technology
PR professionals who want to put the power of new PR technology--blogs, search engine marketing, RSS feeds, online corporate video, social media and podcasts--to work in their corporate communications campaigns have a practical new handbook. Bulldog Reporter's new "Revolution in PR Technology: PR Practitioner's Field Guide to New Media Solutions" offers clear explanations of all these ground-breaking tools and offers step-by-step instructions on how to implement them.
(PRWEB) June 25, 2007 -- PR professionals who want to put the power of new PR technology--blogs, search engine marketing, RSS feeds, online corporate video, social media and podcasts--to work in their corporate communications campaigns have a practical new handbook. Bulldog Reporter's new "Revolution in PR Technology: PR Practitioner's Field Guide to New Media Solutions" offers clear explanations of all these ground-breaking tools and offers step-by-step instructions on how to implement them.
Among dozens of other hot topics, this 168-page handbook gives actionable recommendations on the following techniques:
| | - "Keyword tagging" press releases for dramatically improved search results
- Step-by-step instructions for posting videos on YouTube
- How to get podcasts distributed by iTunes
- How to subscribe to a news aggregator via RSS feed and how to distribute via RSS
- Insider's checklist for approaching bloggers safely
- Tips for monitoring the blogosphere using Technorati
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In addition, the guide gives practitioners up-to-the-minute instructions for the most effective--and cost-effective--methods and resources for putting these technologies to work. Written in a hard-nosed, "show-me" style, "Revolution in PR Technology" provides explanations and examples of these techniques on the ground--perfect for helping explain to senior management what this new world is all about. It also helps PR professionals convince management that it makes sense to devote significant budget to emerging Web 2.0 technologies.
"Revolution in PR Tech" details significant case studies for each technology highlighted, allowing the reader to assimilate real-world PR skills by seeing exactly how some of the nation's top brands are employing new technologies to increase reach in the blogosphere and frequency in traditional media, as well as to deliver messages directly to various publics through creative use of self-publishing media. Here are just a few of the case studies that are covered:
| | - How Dove's product video stumbled on YouTube
- How the Dallas Maverick's Mark Cuban and General Motors' Bob Lutz use blogs to make their case
- How Kryptonite defended itself against attacks by bloggers
- Disney's four "Cs" for dealing with new media
- The inside story behind the PR Wiki
- And many more object lessons in how to exploit new media
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As an added bonus, this hefty guide includes a comprehensive directory of new media resources, so PR pros will know where and whom to call to get targeted, expert help in implementing any of these new techniques.
Also included in the field guide is a directory of top bloggers by industry--allowing PR practitioners to monitor the latest buzz about companies and products of interest and to facilitate direct contact with the most influential opinion-makers in new media.
"Integrating new media into traditional PR approaches is giving a huge boost to the PR industry and to corporate communications campaigns," commented the handbook's author, Richard Carufel. But Carufel, who is also Senior Editor at Bulldog Reporter, observed that "many industry pros are struggling to find definitive info on the real benefits, costs and implementation of these technologies. I call this a field guide because it gives you everything you need to put your company confidently in command of these tools."
To save $50 off the original price and purchase this downloadable PDF book at a special introductory offer of only $195 (normally $245), call 1-800-959-1059 or order online.
About Bulldog Reporter
Bulldog Reporter is a leading source of media intelligence for the public relations industry, providing PR professionals an inside view into the workings of journalists and top media organizations, thus helping practitioners increase their positive coverage. In addition, Bulldog Reporter offers a repository of insight into media relations "best practices"--techniques and technologies that increase PR professionals' success in developing long-term relationships with the press, building brands, measuring results, and cultivating respect from upper management for the public relations functions.
The Bulldog Reporter product and service lines are owned by Infocom Group, which was founded in 1980.
For more information on Bulldog Reporter its products, visit www.bulldogreporter.com.
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