New Coaching Approach Combines Marketing with Personal Development to Beat High Business Failure Rate

A new global coaching program is launched combining personal development skills with marketing strategy to help entrepreneurs and independent professionals avoid being among the high number of business failures. Studies show that most businesses fail in the early years and that the most common problem is the lack of skills and knowledge of the owner. Delivered online, this new program helps owners develop both the success mindset skills and the marketing strategies needed for success.

London, UK (PRWEB) June 27, 2007 -- A new global coaching program has been launched online to help entrepreneurs and independent professionals beat the high business failure rate by combining personal development techniques with marketing strategy.

The statistics are stunning: At least 60% of new businesses never make it beyond five years of existence. Some estimates place the failure rate even higher. Although the failure rate is high, what's even more surprising is that studies show that most of the businesses that survive are either showing a loss or just breaking even.

When I set up my own business, I wasn't prepared for the marketing challenges. Theory goes out the window and you have to think differently

I'm frustrated at seeing people who take a major risk by starting their own businesses continuing to hold themselves back from their true growth potential

Different studies show that by far the biggest cause of failure in smaller businesses is that the owner lacks the right skills and knowledge

The modules, with one-to-one support, explore many critical business success areas, such as setting a SMART vision, dominating a winning niche, creating a marketing plan, enhancing influence and persuasion skills and managing time effectively - plus much more to help develop the right success mindset and marketing strategies for a greater chance at business success.

"When I set up my own business, I wasn't prepared for the marketing challenges. Theory goes out the window and you have to think differently," stated Greenshields.

Now, after 20 plus years in marketing he's out to help entrepreneurs and independent professionals with his new program designed to help provide the missing link to new and established businesses in search of better results.

"I'm frustrated at seeing people who take a major risk by starting their own businesses continuing to hold themselves back from their true growth potential" added Greenshields.

"Different studies show that by far the biggest cause of failure in smaller businesses is that the owner lacks the right skills and knowledge," he continued.

He believes that successful small businesses stand out not just because of powerful marketing strategies but also because of the mindset of the owner. But he argues that traditional business coaching and consultancy look at these areas separately rather than together. The new 'MindPower Marketing System' stands out because it helps entrepreneurs develop the right mindset as well as a winning marketing strategy.

Greenshields developed the program by combining his own practical experience working with clients and his expertise as the only person in the world who is certified not only as a "Guerrilla Marketing" coach but also as a trainer of NLP and presenter of the "Psychology of Persuasion."

He's spent over 20 years in marketing, working both within large organizations and as a coach and consultant to a wide range of businesses in services, consumer goods and industrial products. He has also trained and coached in the UK, USA, Australia and Continental Europe.

He now runs MindPower Marketing a UK-based coaching practice with clients around the world, focused on helping entrepreneurs and independent professionals develop the mindset and marketing strategies for business success.

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