Children's Health Initiative Signs Identity Crisis to Build Website, Begin to Create Presence in Orange County

Children's Health Initiative of Orange County has signed Marketing Firm Identity Crisis to help the organization begin to create a distinctive presence in the community.

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Anaheim, CA (PRWEB) June 27, 2007

Children's Health Initiative of Orange County has signed Identity Crisis to help the organization begin to create a distinctive presence in the community. Identity Crisis has already built a website and tradeshow materials geared toward helping Children's Health Initiative meet its overall goal of ensuring that every child in the county has some form of basic health insurance.

"Children's Health Initiative is still in its infancy and needs to develop an identity that is not only recognized in the community, but that also creates trust and credibility among those families it is reaching out to," said Tom Underhill, Managing Partner and co-founder of Identity Crisis. "We will start them off by creating a consistent look and feel in all their materials."

Based in Orange, Calif., Children's Health Initiative is a public/private partnership whose mission is to ensure that every child in the county has access to comprehensive health and dental care. The organization not only ensures enrollment in a program, but also makes certain that the children have access to comprehensive healthcare and retain health insurance in the long term. The philosophy behind their mission is simple - a child's good health is the foundation for a lifetime of opportunity and success.

"We have already worked with Identity Crisis on some initial projects and they have not only delivered on their promises, but have exceeded our expectations," said Mary Jo Hopper, Executive Director of Children's Health Initiative. "We hope to begin attracting attention to our cause with Identity Crisis' help and start to create trust in the community."

About Identity Crisis
Considered by its clients as their "in-house branding and marketing department at the fraction of a cost," Identity Crisis is a full-service marketing agency known for its ability to produce quality campaigns that are well-researched, effective and geared to meet specific goals. Its four principals, David Moyle, Tom Underhill and Andy Pomeroy have more than 60 years of combined experience in marketing and market development, design, branding, project management and technology. It also has photography, printing and binding capabilities, which allow it to create and implement campaigns in-house and ensure the integrity of its projects.

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