EXTOL 2007 Users Conference Keynote Presentation to be Delivered by David R. Brousell

Industry Expert and Editor-in-Chief of Managing Automation Magazine Will Discuss The Information Driven Supply Chain.

Pottsville, PA (PRWEB) June 28, 2007 -- EXTOL announced today that David R. Brousell, business technology expert and Editor of Managing Automation Magazine, will deliver the keynote address at the EXTOL 2007 Users Conference in Orlando FL, November 11 - 14, 2007. EXTOL (http://www.extol.com) is a leading provider of B2B integration software applications for both internal and external collaboration.

In his presentation, "The Information Driven Supply Chain: A Pro-Growth Agenda," Mr. Brousell will describe how companies can transform their businesses to compete more effectively in the increasingly global market by embracing technology to enable superior performance in their supply and demand chains. He will discuss the interplay of business process change and advanced technology adoption, and will review how this combination can help organizations become the lean, agile, fast-moving businesses they need to become to better serve customers.

"Today, businesses of all shapes and sizes are expanding operations and sales to all points on the globe," explains Stephen Rosen, EXTOL Vice President, Marketing. "Multinational corporations with facilities on different continents, to small manufacturers with outsourced manufacturing in Asia, all require a means of addressing the issues and approaches needed to create an information driven supply chain."

David R. Brousell, a veteran technology editor and writer, has been a professional journalist since 1975. He currently serves as Editor-in-Chief of Managing Automation Magazine, a publication devoted to the use of automation and IT technologies in all aspects of the manufacturing industry. In his more than 29 years in high tech publishing, Brousell has covered numerous industry developments, technology shifts and major product introductions. He has received numerous journalism awards, including two consecutive Jesse H. Neal Editorial Achievement Awards, the highest honor for business journalism in the U.S.

Mr. Brousell will elaborate on the challenges of a global business environment, including collaborating with trading partners and customers, minimizing the cost of conducting business, and providing real-time operating capabilities. Recent research indicates that organizations that effectively communicate mission-critical business information to partners and customers can achieve 15% less inventory, 17% more accurate order fulfillment, and 35% shorter order-to-cash cycle times.

The keynote topic relates to the Conference theme of "Linking IT Strategies and Business Objectives." This was identified by EXTOL (http://www.extol.com) based on the documented trend requiring IT teams and managers, at every level, to establish credibility for themselves with the business executives of their companies. They are expected to be conversant in the issues and objectives of their company's business goals, and be able to relate their actions and decisions to achieving those goals. Conference sessions will focus on understanding "the big picture," setting priorities, and utilizing technological agility to meet business objectives.

About EXTOL International, Inc.:
EXTOL International, Inc. is a leading provider of B2B integration application software for resource constrained companies who want to integrate demand driven supply chains. EXTOL solutions are ready-to-use applications that target multiple B2B and internal challenges with a common integration platform that empowers existing IT teams to respond rapidly to new business opportunities and demands. EXTOL solutions are also available preconfigured to address specific electronic commerce applications including EDI, AS2, XML, data synchronization (1SYNC) and the integration and management capabilities required to take full advantage of supply chain functionality. For more information, please visit http://www.extol.com.

This press release was sent on behalf of EXTOL by Yooter InterActive Marketing, LLC (http://www.yooter.com)

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