New Abbington and Stone Home Product Library Links Home Product Manufacturers Directly with Consumers

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The Abbington & Stone Home Product Library does not sell, endorse or review home-related products. However, it has a profound ability to influence the home product purchasing decisions of millions of homeowners.

The Abbington & Stone Home Product Library environment cultivates these relationships. The interactions will offer a fascinating view into the future of business.

The new Abbington & Stone Home Product Library inspires consumers to explore innovative fashionable home and garden products ranging from raw materials to finishing touches and encompasses the knowledge they need to make educated home product purchasing decisions among the widest possible variety of choices. The Library is the first comprehensive online environment dedicated to providing consumers with:

  • Direct connections to in-depth home-related product information
  • Detailed product specifications, manuals, literature, purchasing options
  • Available manufacturer promotions, discounts and other incentives
  • Service and support options

For home product manufacturers, many smaller to midsize or specialty manufacturers, the Abbington & Stone Home Product Library presents compelling new opportunities to interact with consumers in ways that move beyond the limitations imposed by both Internet and traditional advertising. Through a clean, sophisticated, uncluttered interface, manufacturers can tell the complete story of their distinctive and exclusive products. For a limited time, the Abbington & Stone Home Product Library is offering home product manufacturers five product listings at no charge to experience the power of the Abbington & Stone Home Product Library with no risk.

"An estimated two billion home product-based search engine searches conducted every month are tied into highly ad-saturated environments -- consumers experience frustration and distraction and are increasingly ad-averse, to both Internet and traditional media advertising. The long-term success of today's manufacturer is firmly entrenched with informed and loyal consumers. Quality, dynamic promotion such as that offered by the singular Abbington & Stone Library is essential," notes Kevin Williams of Abbington & Stone.

Counter to established advertising and business models, the potent combination of elements yields remarkable opportunities to develop powerful relationships with long-term benefits to both consumers and manufacturers.

Says Williams, "Manufacturers find the task of attracting meaningful consumer attention an increasingly more expensive, time-consuming and an often-unproductive endeavor, as consumers response to advertising dwindles. Manufacturers of all sizes are challenged to penetrate markets and retain viability. The Abbington & Stone Home Product Library reverses directly addresses consumer needs while offering an extraordinary new growth platform for manufacturers."

"The ultimate customer exploration experience -- in-depth product information, specifications, warranty, support, promotional offers, sales outlets and more - are all available within an ad-free environment via the Abbington & Stone Home Product Library," remarks Steven Driscoll, Ph.D. of Abbington & Stone. "In 2008, consumer and manufacturer interaction will advance with access to the Abbington & Stone Home Product Library over mobile devices."

For manufacturers, appropriate and timely delivery of relevant product information is the thread that links them to consumers. In addition to robust product searches, the Abbington & Stone Home Product Library includes a suite of integrated tools that make product information distribution easy:

  • Abbington & Stone's new Product Cycle Management system is the first international product registration system designed to deliver the latest product information based on product manufacturing stages by means of a registration number included on or with registered products.
  • JetSet, another exclusive Abbington & Stone innovation, provides custom real time global product information distribution that allows manufacturers to "push" product information in real-time worldwide from a central location -- JetSet technology makes Abbington & Stone real-time product data globally portable.

These innovations from the Abbington & Stone Home Product Library solves many complex information distribution problems facing home product manufacturers today.

"The Abbington & Stone Home Product Library re-engineers the relationship that exists between consumers and manufacturers," remarks Williams. "The Abbington & Stone Home Product Library environment cultivates these relationships. The interactions will offer a fascinating view into the future of business."

The uniqueness, power, and depth and breadth of material available from the Abbington & Stone Home Product Library is garnering industry and public attention in a big way. "Even prior to formal release, we are working with thousands of manufacturers," notes Williams. "We expect this number to multiply over the next few months as manufacturers take advantage of lifetime pricing advantages and the rush to be represented in November when the consumer search opens to an estimated one million plus daily searches. It is encouraging to observe the level of excitement and acceptance witnessed from all sectors. The positive response illustrates the willingness of companies to move in new directions with consumers -- and consumers are welcoming the sentiment."

The Abbington & Stone Home Product Library opens to consumers in November 2007.

For more information, visit AbbingtonStone.com (http://AbbingtonStone.com).

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KEVIN WILLIAMS
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