Multicultural & Asian Expert Larry Moskowitz Joins Global Advertising Strategies

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Multicultural & Asian expert Larry Moskowitz has joined Global Advertising Strategies as the Vice-President of Integration & Business Development.

He brings with him tremendous talent and expertise that is a great asset not just for Global but more importantly for our clients.

Larry Moskowitz has joined Global Advertising Strategies as the Vice-President of Integration & Business Development and is responsible for synergizing the agency's complete offerings with its clients' needs, as well as generating new business opportunities and partnerships.

Larry's career spans nearly 20 years and he has held numerous positions in advertising, marketing, public relations, and crisis communications with companies such as Burson-Marsteller Asia, and Kang & Lee in New York. His global and multicultural experiences provide Global Advertising Strategies and its clients with unique, in-depth knowledge of the world's multi-faceted ethnic communities. Larry's expertise and understanding of the growing Asian market both in and outside of the U.S is invaluable.

He has developed and guided many successful marketing campaigns in over 40 multicultural corridors for some of the world's most noted brands including but not limited to: AT&T, Allstate, Novartis, Western Union, Nike, Vidal Sasoon, MTV, and IBM. Larry's work has often been recognized for producing effective marketing results for his clients, and he has been the recipient of such awards as the AAF Mosaic Award, the Advertising Research Foundation's 2001 Grand Ogilvy Award for Research and Planning, as well as a Gold Effie.

"As we continue to experience significant growth, Larry Moskowitz was just a natural fit," said Givi Topchishvili, Global President & CEO. "He brings with him tremendous talent and expertise that is a great asset not just for Global but more importantly for our clients."

Founded in 1999, Global Advertising Strategies helps form profitable relationships with the fastest growing and most affluent segment of the marketplace. The agency's clients include such brands as DIRECTV, Lufthansa Airlines, and CMS Forex. Recognized for its innovative approach and firsthand knowledge of various ethnic markets, Global has been expanding its reach nationally and internationally as well as growing its team in the company's New York headquarters.

About Global:
Global Advertising Strategies is a multi-platform, multicultural marketing communications firm with international reach. Global's capabilities and experience of catering products and marketing messages to the diverse cultural and social identities of consumers worldwide are what make it a market leader. By functioning as a gateway into specifically selected markets around the globe, Global's analysis, tools and experience helps it to deliver advertising with maximum effectiveness and efficiency. For more information on Global and its capabilities, visit http://www.ethnicusa.com.

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Monique Tapie
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