Gaming and Wagering Provider BEToptions Announces Expansion; Appoints European Manager

Victoria, Australia (PRWEB) June 30, 2007

BEToptions, a leading developer of integrated software and wagering systems for the gaming industry, is pleased to announce the appointment of David Grouse as Manager of European operations.

"In response to the interest in BEToptions' WAGERplayer and BetPOS products in the UK and Europe, and to further strengthen our support to our customers located in Europe, we have decided that the time is right to open an office in the UK," said Mr Stuart Cashen, General Manager BEToptions.

"We are delighted to appoint a manager of David's calibre. David has 25 years experience of sales, marketing and business development in the sports, publishing and gaming sectors, and he will no doubt lead our expansion and future growth in the UK and Europe."

Grouse was the UK Racing Post's first head of marketing in the 80s. More recently, he was Victor Chandler International's marketing director for two years, and designed the communications strategy used to take the firm offshore. The strategy also helped to convince the U.K. Government to change the betting tax regime.

He has also held senior positions and consultancies with Sportingbet, Paddy Power, IMG, Virgin Media, Pinnacle Sports, Stan James and Bet365. He has considerable experience in developing businesses in both onshore and offshore environments, including the UK. Europe, as well as Asia and the Americas.

David Grouse commented, "I am excited by BEToptions' prospects and outlook. Discussions are currently underway with interested parties in the UK and Europe to select the first sites to install the BetPOS retail betting kiosks, which have attracted much attention and admiration from various bookmakers and casinos internationally."

BetPOS was created in response to customer demand for an innovative, fast and reliable retail betting interface that could be self service, stand alone, hardware independent and reasonably priced. Self service kiosks with attractive customer interfaces, coupled with easy to use help screens and instructive video loops, have also been proven to attract a younger market to the sports, racing and overall betting industry.

For further information contact Mr Stuart Cashen, General Manager, BEToptions Pty Ltd, phone +61 3 9486 9770, or David Grouse, Manager Europe, BEToptions, phone +44 7881655145

BEToptions (http://www.betoptions.com) is a leading developer of integrated software and wagering systems to sportsbooks and bookmakers worldwide. Headquartered in Australia, with branch offices in the US and Europe, the company offers race and sports technology solutions to the gambling industry on a global scale, with systems delivered locally in multi-lingual and multi-currency configurations.

Servicing the industry since 2000, BEToptions clients include both land-based and internet gaming operators. Its products are built for performance and stability, with advanced risk management and best of breed customer service.

BEToption's flagship WAGERplayer is a fully integrated Internet wagering solution providing comprehensive functionality and robust technology. WAGERplayer's flexibility enables betting across all international markets and allows the use of odds to be displayed in US, European, Asian, Australian or South African formats.

BetPOS is the retail channel to WAGERplayer, allowing ease of use for customers via self-serve kiosks and/or betting terminals. Customers and operators are able to quickly access all horse racing and sports wagering information, along with all standard wager types. Allowing for both cash and account-based customers, betPOS is a fully-integrated solution with the other WAGERplayer channels, including call-centre and internet gaming options.

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