A Kinder, Gentler Omnibus Poll

According to The Omnibus Company, a national polling firm, 65% of Americans spend more time with their computer than their spouse. That statistic appeared in The New York Times, The Wall Street Journal, Business 2.0 and a host of other publications that regularly feature Omnibus Company surveys.

Los Angeles, CA (PRWEB) July 2, 2007 -- According to The Omnibus Company, a national polling firm, 65% of Americans spend more time with their computer than their spouse. That statistic appeared in The New York Times, The Wall Street Journal, Business 2.0 and a host of other publications that regularly feature Omnibus Company surveys.

An omnibus survey is an easy and inexpensive way for public relations companies to ask questions on behalf of their clients, because the costs are shared with other firms. Customarily, it is the public relations firm that does the lion's share of the work on an omnibus survey: writing the questions, analyzing the data, and presenting it to the client. The research vendor is responsible only for data collection.

The Omnibus Company was founded by Kelton Research, a national market research firm, because Kelton recognized the opportunity to innovate the traditional omnibus survey. Unlike typical vendors, who only collect data, the Omnibus Company is vertically integrated with the entire omnibus process. The Omnibus Company creates the survey ideas; writes the questions; collects the data; and delivers to the client clear analysis and news-worthy, attention-getting headlines that are ready to drop directly into press releases.

The Omnibus Company owes much of its success to the experienced team it has assembled. Behind each survey is a of group skilled researchers, as well as creative and award-winning media professionals -- Emmy-winning journalists, political consultants and writers -- who build surveys with an eye for getting results on the front page, and the nightly news.

To accomplish this, the Omnibus Company uses a process called Outcome Driven Questioning. Ideal headlines are generated in advance, and the questions (What beauty products does your husband/boyfriend secretly use?) are crafted to garner the most interesting statistics (95% of Americans can name a member of the Beatles, but only 52% can name a US Senator). At the end of the process, the Omnibus Company delivers a 27-point BreakOut Report, which charts survey results across a variety of demographic and psychographic subgroups.

While the survey topics may be fun, the Omnibus Company's approach is serious. All polls meet the strictest methodological standards, enabling major news outlets like The New York Times, The Washington Post, USA Today, NBC News and CNN -- even Jay Leno on The Tonight Show -- to report Omnibus Company surveys with confidence.

The Omnibus Company offers a variety of surveys, both on-line and by telephone, for varied demographics across the country, including, but not limited to, parents, kids, teens, African-Americans and Hispanics.

The Omnibus Company is a division of Kelton Research. For more information, please call toll-free 1-866-654-OMNI or visit http://www.omnibus.com.

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