Dealerskins Launches Nationwide User Group Series to Help Auto Dealers Better Maximize Websites

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Dealerskins, a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, today announced the launch of a series of one-day user group sessions in locations nationwide. The free, value-added educational sessions are designed to help auto dealers better use their website tools. Each session covers important industry trends and provides hands-on training in the use of Dealerskins tools. Expert trainers also provide best practices to help accelerate dealers' website ROI.

I hadn't offered a coupon online before because our used car price is pretty skinny. However, I learned from the sessions that I'll get much more leads if I put a coupon on and its proven to be true; now more and more of our sales are a direct result of our website

Dealerskins, a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, today announced the launch of a series of one-day user group sessions in locations nationwide. The free, value-added educational sessions are designed to help auto dealers better use their website tools. Each session covers important industry trends and provides hands-on training in the use of Dealerskins tools. Expert trainers also provide best practices to help accelerate dealers' website ROI.    

The User Group was launched in Nashville in June. The next session will be in Atlanta, GA, on July 18 with subsequent sessions in major metropolitan areas across the U.S. including:

Cleveland: September 12, 2007
Philadelphia: October 10, 2007
Charlotte: November 14, 2007
Los Angeles: December 11, 2007

According to Art McDonald, Business Preferred Manager at Crown Ford in Nashville, TN, the User Groups are a great way to meet similar dealers and learn their best practices; "As much as I thought I knew, I found I had a lot more to learn! I enjoyed finding out how other dealers perceived their sites and what they do to create more leads."

"I hadn't offered a coupon online before because our used car price is pretty skinny. However, I learned from the sessions that I'll get much more leads if I put a coupon on and its proven to be true; now more and more of our sales are a direct result of our website," McDonald added.

Each One-Day User Group meeting will include the following sessions:

  •     Dealership Website Trends and Best Practices
  •     Revolutionary Online Inventory System
  •     Enterprise-Level Vehicle Research & Display Tools
  •     Promotions Center and Professional Online Specials
  •     Unparalleled Search; Website Optimization and Marketing

"If dealers don't know how to maximize their websites, they can be disappointed with their web results. Our mission with the user groups is to help our dealers get the most out of their Dealerskins website. We want to make sure dealers know best practices and how to best use the tools we provide to make their websites perform to maximum potential," commented Amanda Tossberg, Marketing Director with Dealerskins.

For more information or to sign up for a user group, contact Beth Roberts, UserGroup(at)Dealerskins.com or 615.627.9791

About Dealerskins (http://www.dealerskins.com)
Dealerskins, a division of Dominion Enterprises, provides automotive dealers beautiful, powerful, distinctive web solutions. The company's expertise comes from real-world dealership experience and a passion for listening and responding to dealers' needs. In fact, company founders designed, built and used the first Dealerskins websites while employed at a top-50 dealership group. Dealerskins recognized that automotive dealers require high-caliber, dynamic websites to meet car buyers' needs. Dealerskins was founded in July of 2000 to serve those needs. Dealerskins` websites have won numerous awards for excellence. For more information visit http://www.dealerskins.com

About Dominion Enterprises
Dominion Enterprises, headquartered in Norfolk, Va., is a leading media and information services company serving employment, real estate, automotive, recreation and industrial markets in the United States. The company operates a variety of technology businesses that offer Internet marketing, Web site design and hosting, lead generation, CRM, and data capture and distribution services including Advanced Access, PowerSports Network, and Dealer Specialties. The company has more than 500 paid and free magazine titles such as The Employment Guide, For Rent, Harmon Homes, Boat Trader, Cycle Trader and RV Trader with a combined weekly circulation of over 5 million, and more than 40 market-leading Web sites such as EmploymentGuide.com, ForRent.com, Homes.com, and TraderOnline.com, reaching more than 8 million unique monthly visitors. The company has nearly 7,000 employees nationwide and 2006 annual revenue of more than $850 million. For more information, visit DominionEnterprises.com.

Media Contacts:
Sara Callahan
Carter-West Public Relations
Phone: 949-493-0244
email: scallahan(at)carterwestpr.com

Amanda Tossburg
Dealerskins
Phone: 615-627-9783
email: amanda(at)dealerskins.com

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SARA CALLAHAN
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