Irvine, California (PRWEB) July 5, 2007
Niche dating expert Deep Singh will now aid niche online dating leader, World Singles, as their vice president of Business Operations. In his new position, Singh will be responsible for marketing, customer experience and business development for the company. With a long and successful track record in the singles industry, he will also work on future development, tracking and predicting trends, and seeking new opportunities for niche sites.
Prior to joining World Singles, Deep played a key role in developing five niche sites, which led Allegran Online Dating to rise to a market leader in the paid dating sector in the United Kingdom. He worked in positions ranging from marketing management to head of business operations.
"I am delighted to be part of the World Singles team. There are great opportunities we have in adding even more value for our members across the World Singles portfolio and I look forward to being a part of that process," said Deep.
The company is a leader in niche site marketing with 15 sites catering to a wide variety of ethnic, racial and cultural backgrounds. People prefer to find others with common backgrounds and niche sites offer more choices with less work than sorting through millions of profiles.
World Singles, which is a subsidiary of NicheClick Media, credits its success with niche sites to a depth of knowledge and understanding of cultural segments, augmented by sensitivities to the needs of specialized groups. The sites offer opportunities to find the perfect partner who can understand your background through profiles, advice columns, message boards, personality tests, horoscope compatibility, e-cards and more.
"You must have an innate comprehension of the background of specific groups, add in passion and a feel for their needs. You just can't fake that," said Deep.
Niche dating sites provide the latest frontier of fast growth for online dating sites. "Niche communities are enjoying stronger growth than generalist dating sites. Many of our ethnic niches offer us a unique opportunity for growth in both the US and overseas," said Saïd Amin, CEO of NicheClick Media. Deep will work to grow partnerships and co-branding opportunities.
About World Singles
World Singles, LLC manages and maintains niche online personals sites, such as ArabLounge.com, EligibleGreeks.com, IranianPersonals.com and SoulSingles.com (African American community). World Singles provides a safe, fun and relaxed environment where compatible singles can share thoughts, opinions, laughs and friendship. See WorldSingles.com.
About NicheClick Media
NicheClick Media, Inc. creates online spaces that empower people to communicate and connect. The company focuses on providing its ethnic and lifestyle communities premium dating services, social networking, music and entertainment, news and information. NicheClick owns and operates 18 niche online properties. See NicheClick.com.
Media Relations: Mark Brooks, 212-444-1636