Propaganda III Widget Raises Money for Nonprofit Center for the Study of Political Graphics

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Start Mobile, the independent mobile content company, today announced the launch of another revolutionary mobile content widget, powered by XLR8 Mobile's "WapItUp!" mobile commerce platform. The new Propaganda III Widget makes political artwork from around the world available to mobile consumers globally with an innovative mobile content widget from XLR8 Mobile that instantly brings mobile commerce to any website. All the proceeds from worldwide cell phone wallpaper sales of 15 select Propaganda III works of political poster art, representing artists from Argentina, Croatia, Spain, and the United States, will be donated to the non-profit Center for the Study of Political Graphics (CSPG) in Los Angeles.

And since the Center for the Study of Political Graphics in Los Angeles is going to be the permanent archive for Propaganda III, we decided to use this unprecedented new medium for the distribution of artwork to help them raise money and support their great efforts.

The new Propaganda III Widget makes political artwork from around the world available to mobile consumers globally with an innovative mobile content widget from XLR8 Mobile that instantly brings mobile commerce to any website. All the proceeds from worldwide cell phone wallpaper sales of 15 select Propaganda III works of political poster art, representing artists from Argentina, Croatia, Spain, and the United States, will be donated to the non-profit Center for the Study of Political Graphics (CSPG) in Los Angeles.

Propaganda III is a traveling exhibition of political posters from around the world, created by the Start SOMA Gallery in San Francisco. There is no curation and absolutely no censorship of any sort. Expressed political viewpoints, be they left, right, or center, are displayed side-by-side, both in the real world and online, where the are accessible through a dedicated FLICKR Gallery:

Following the July 4, 2007 Propaganda III opening at the infamous Phoenix Hotel, Propaganda III will tour the globe through 2008, with dozens of one day art shows worldwide. The current schedule includes stops throughout North America, South America, Australia, Asia, Europe, and the Middle East.

"As the founder of both Start SOMA (the gallery) and START MOBILE (the mobile content company), I was in a unique position to do something pretty cool with this amazing artwork," observed John Doffing. "And since the Center for the Study of Political Graphics in Los Angeles is going to be the permanent archive for Propaganda III, we decided to use this unprecedented new medium for the distribution of artwork to help them raise money and support their great efforts."

In 2008, after Propaganda III travels the world, the posters will be donated to the permanent collection of the Center for the Study of Political Graphics. CSPG's growing archive currently contains more than 60,000 domestic and international posters produced in a staggering array of visual styles and printing media, dating from the Russian Revolution to the present. With 95% of the archive dating from the 1960s to the present, CSPG maintains the largest archive of post World War II political posters in the U.S. and one of the largest in the world.

"Making political posters available as cell phone wallpapers is certainly unprecedented," according to CSPG Executive Director, Carol A. Wells. "And if the Propaganda III Widget works the way we hope it will, we are not only bringing some amazing political artwork to the nearly three billion cell phones in the world today, but we also just created a new modality for non-profit arts fundraising!"

The Future of Mobile Content
"Widgets are the future of both mobile and online commerce," observed XLR8 Mobile founder, Perry Tell. "And the Propaganda III Widget is just the latest of many innovations that are coming from XLR8 Mobile!"

"Using some pretty fancy technology created by XLR8 Mobile we can bring the Propaganda III website directly to people everywhere - there is no other technology in the world that even comes close," observes John Doffing, the founder of Start Mobile.

With a few lines of code, the Propaganda III Widget can be added to any website in the world, and is powered by XLR8 Mobile's "WapItUp!" mobile commerce platform. The WapItUp! platform delivers mobile content from any website to mobile phones anywhere in the world, via a proprietary commerce system, featuring micro-site widget storefronts.

About Start SOMA
Start SOMA is an upstart art gallery in San Francisco with a unique focus on original art by emerging artists. Founded by technology entrepreneur John Doffing in March 2003 as an antidote to the pretense + inaccessibility of the typical 'wine and cheese' art show, Start SOMA provides an iconoclastic common ground for emerging artists to connect with new collectors. Since its inception, Start SOMA has featured the work of hundreds of emerging artists from around the world, and showcased several thousand original works of art - from painting, sculpture, and photography to interactive installations, video art, and new media pieces. Most recently, Start SOMA created the acclaimed painted rooms series of art shows in San Francisco's H0tel des Arts.

About Start Mobile
Start Mobile is the logical extension of the Start SOMA vision that art should be for everyone. Founded in 2005, Start Mobile brings new art, independent music, and video ringers to mobile consumers globally. In July 2007, Start Mobile will launch a revolutionary D2C mobile content website, comprised entirely of widgets. In addition, Start Mobile is launching a collection of Start Mobile content widgets (powered by XLR8 Mobile, naturally!), custom built for some of the world's most popular social networking websites.

About XLR8 Mobile
XLR8 Mobile is the leading provider of widget-based micro-site mobile storefronts for selling content from the web, direct to mobile consumers globally. Its WapItUp! mobile commerce platform is revolutionizing how media companies monetize content to mobile users. XLR8 Mobile is also fast becoming the leading global content provider for mobile phones. They create original content as well as license third party intellectual property (images, audio, video, and game content) for wireless devices (mobile phones). The company has a vast network of global partners through which they distribute content, including deep partnerships in Japan and China. The company is headed by entertainment industry veterans and recording artists Perry Tell (Sire/Warner Brothers Records) and Michael Africk (Hollywood Records). Both are established songwriters and producers with published works released throughout the world, and a resume of hit songs dating from 1984 to the present day. XLR8 Mobile CEO, Perry Tell, is also a 5 year veteran of the wireless media industry, having negotiated or facilitated deals and partnerships with many of the major brands and entertainment studios, including MTV Networks, Universal Music Group, EMI Music Group, Primedia Publishing, Disney Interactive Group, Konami Digital Entertainment, E! Entertainment, Daimler-Chrysler, among others.

About The Center for the Study of Political Graphics
The Center for the Study of Political Graphics (CSPG) in Los Angeles is the only activist poster archive in the world. CSPG is an educational and research archive that collects, preserves, documents, and circulates domestic and international political posters generated from historical and contemporary movements for social change. CSPG's growing archive currently contains more than 60,000 domestic and international posters produced in a staggering array of visual styles and printing media, dating from the Russian Revolution to the present. With 95% of the archive dating from the 1960s to the present, CSPG maintains the largest archive of post World War II political posters in the U.S. and one of the largest in the world.

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HEIDI GROSHELLE
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