Habbo Brings Its Global Virtual Community For Teens to MTVN Kids and Family Group's AddictingGames
Teen Virtual World Distribution Partnership Expands AddictingGames' Comprehensive Entertainment Experience for Online Audience
San Francisco and Los Angeles (PRWEB) July 9, 2007 -- MTVN Kids and Family Group's largest online game channel, AddictingGames, and Habbo, one of the world's largest social networking sites and hottest online destinations for teenagers, have entered into a new relationship making AddictingGames the exclusive North American online games distribution partner for Habbo.
Averaging over 23 million unique users per month and 61 million visits (source: May 2007, Omniture SiteCatalyst), AddictingGames allows users to easily experience Habbo's online virtual community for teens. In turn, Habbo will provide its 7.5 million unique users per month (source: May 2007, Nielsen Netratings), and over 80 million characters created a click-through access button to AddictingGames' robust offering of free viral games and entertainment.
"An AddictingGames and Habbo relationship is a natural because we have so much in common: a teen audience, constantly updated user-enhanced content and a commitment to providing users the best possible experiences," said Dave Williams, Senior Vice President of AddictingGames. "We think AddictingGames visitors will love Habbo's virtual world environment; it complements our existing web games and community."
"Habbo is at the forefront of the online social networking explosion where virtual worlds are one of the fast growing segments," said Teemu Huuhtanen, President of Habbo North America. "We're excited to engage in this kind of reciprocal relationship with AddictingGames where our common audiences will benefit."
AddictingGames is promoting a landing page for its audience to experience Habbo (http://www.addictinggames.com/habbohotel.html). A click on the Habbo icon from the AddictingGames homepage sends visitors to the Habbo landing page where they can dive into the virtual community to play games, interact with other teens and hang out with celebrity guests.
About Habbo:
Habbo (www.habbo.com) is a richly colorful, multi-dimensional virtual community and game environment for teens. Users join by creating a fully-customized online character called a Habbo. From there, they can explore many public hang-outs, play a variety of games, connect with friends, decorate their own rooms, and have fun through creativity and self expression. Currently there are Habbo communities in 29 countries on five continents. To date, over 80 million Habbo characters have been created and 7.5 million unique users worldwide visit Habbo each month (source: Nielsen Netratings).
About Sulake
Sulake is an interactive entertainment company focused on online communities, casual multiplayer games and social media. Sulake's main product is Habbo, a new type of youth brand, which is based on one of the world's fastest growing online communities for teenagers. Sulake has headquarters in Finland and local offices in 18 countries. Currently the company has over to 330 employees worldwide.
www.sulake.com
Sulake and Habbo press images: www.sulake.com/pressroom_material.html.
About AddictingGames
AddictingGames is a simple and easy-to-use site offering the most popular online games on the Web. The site is updated daily with surprising and fun games for teens and college students to play and share with friends. Today, AddictingGames is the largest free online game site in the United States with 23 million monthly unique visitors.
AddictingGames was recently acquired by Nickelodeon and MTVN Kids and Family Group, a division of Viacom Inc.'s (NYSE: VIA and VIA.B) MTV Networks.
Among MTVN Kids and Family's online casual gaming properties are Neopets, Nick.com, Nickjr.com, Nick Arcade and many more. MTVN Kids and Family Group has an expansive footprint in gaming, through a diverse portfolio of online casual gaming, games media and editorial content, and console-based and handheld games. Shockwave and AddictingGames.com draw hundreds of millions of game plays each month from audiences ranging from kids to adults.
MTVN continues to build a multi-dimensional games media network with acquired properties Xfire and GameTrailers.com, and content on branded sites including MTV.com and SpikeTV.com. The company also has a strong foothold in console-based and handheld gaming with MTV Games and Harmonix, which provides music fans with a deeper interactive experience through its popular music and rhythm titles.
For More Information:
Mateo Gutierrez
Habbo (Sulake)
Director of Marketing for North America
Tel. 310-395-0404
Erik Fairleigh
Edelman Public Relations
Tel. 323-202-1026
AddictingGames contact:
Joanna Roses
MTVN Kids and Family Group
Tel. 212-846-7326
Trudy Muller
SutherlandGold for AddictingGames
Tel. 415-848-7169
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