Pimp My Jeans Targets Creative Shoppers

Besides the originality of its customizing concept, Pimp My jeans is pursuing to educate the customers, as far as the rational use of their jeans is concerned. Saving your jeans and other clothing, you save money and help the environment.

Miami, FL (PRWEB) July 8, 2007 -- Many would agree that the trend of customizing is booming and embracing computers, automobiles and countless personal accessories. In fact, the concept of customizing, or pimping out, if you prefer the urban jargon (who doesn't remember Pimp My Ride?) has been flourishing worldwide in the last 8 years, attracting fans of all ages. "Fashion, obviously, couldn't escape this trend, but to follow it efficiently it has to go beyond a designer's studio, where only a few can afford a unique piece of clothing," says Natasha Kroft, founder and head designer of PimpMyJeans.com, a new online store with a very peculiar style, offering to all jean lovers the opportunity to customize and embellish their favorite jeans -- step by step -- directly on the Web site.

"I have always thought that fashion should be adapted to each individual to express his or her personality. It's fabulous to stay tuned with fashion without losing individuality. But it's really chic to know how you can go a little bit further of the common trend with a touch of personal style," Kroft said.

How can we manage that in a society of mass production and mass consumption without spending hundreds of dollars in an exclusive design item? "We have the trick at Pimp My Jeans. Our online store is perfect for those shoppers who want to feel free with their creativity for designing very personal, modern and affordable jeans and other jean-related items. At the same time, we add our own original design ideas. That's why we say that together with our customers we go Beyond Fashion," emphasizes Kroft.

The bottom-line concept of Pimp My Jeans is to share the creative process among the designer and the customer. The combinations that you can choose in the Custom Shop are eventually endless. It means that never exactly the same two items are produced. "The results are amazing, and we even publish them on our Runway Beyond Fashion on the Web site, if the customer agrees."

As Kroft explains, the secret for a jean or other item to be truly appealing and unique, according to your personality, is in knowing how to combine different processes and elements of customizing. One by one, they are simple: Bleach, Color Fields, Patches and Rhinestones, to name just a few among all available. The most creative part is not a process or an element, but the way we put them together, which color scheme could be applied and what other accessories should be used for a general jean-based attire for a fabulous look. "Those customers who have doubts, can consult us and receive our advice on the style they are looking for. And those who don't have any idea on how to embrace a creative process have our Personality Profile option, that allows us to create their unique piece based on some simple answers about them. And all that is done online in minutes," says Kroft.

Besides the originality of its customizing concept, Pimp My jeans is pursuing to educate the customers, as far as the rational use of their jeans is concerned. Saving your jeans and other clothing, you save money. "It's not obligatory to buy a jean from us to embellish and customize it. Instead, you can send us the one you already have, and we will give it a new life, following your embellishment choices. We firmly believe in recycling and are working hard to make it with originality and fun," says Kroft.

Natasha Kroft received her degree in Fashion from SCAD (Savannah College of Art and Design, Georgia) in 2000 and has worked since in her own design studio. She is passionate about her profession and the art of design. Nevertheless, 2 years ago she seriously began learning e-commerce. "Those of us who really love fashion have to stay updated with the modern technology and the opportunity it provides us to leave the studio and to open the doors, so that many more people can enjoy fashion their own way," says Kroft.

With a solid hosting at Yahoo! and a secure payment online via PayPal, PimpMyJeans.com is targeting consumers, who are proactive, restless and creative and who love not only jeans, but also freedom and chic. And they can afford it there. This is a great competitive advantage of Pimp My Jeans.

PimpMyJeans.com is owned and operated by S.I.Lux and is based in Miami, Florida. The company offers to customers in the U.S. and worldwide, including Europe, Australia, Japan and Latin America, a fashion-design studio online for embellishment and customizing of jeans and other jean-based items. For more information, visit www.pimpmyjeans.com.

###