San Francisco, CA (PRWEB) July 10, 2007
Twisted Silver - creator of fun, fabulous and funky jewelry - today launched a new Web site at http://www.twisted-silver.com. Loaded with audio and video, Twisted Silver's new site presents fans of the hip jewelry company with new and easy ways to browse, buy, and entertain. In redefining the online shopping experience, Twisted looked to infuse the best that technology has to offer as a way to easily engage with its customers, who enjoy sharing the fun and energy of Twisted Silver jewelry. And as part of Twisted's first special promotion, the company will gift the first 500 customers to sign up on the Twisted site, with a free pair of ultra light Lithe earrings.
"The new site is a true representation of who Twisted is today," said Debra Mitchell, Twisted Silver creator and visionary. "We parlayed feedback from customers into the type of site we all enjoy browsing and buying from. We believe the little extras - like webcasting, Twisted Hot Deal of The Week, the Twisted Blog, and the As Seen On - will all make for a very fun and entertaining shopping experience."
A Twisted Experience
The site encompasses enhanced product pages, a slick shopping cart, stellar Zoom feature and departments such as:
Twisted Celebrity - featuring famous personalities being spotted wearing the latest Twisted pieces. In fact, Twisted gives a head start in spotting the celebrity - Twisted will be illuminating the red Grammy carpet with its upcoming participation in the Grammy Foundation Annual Starry Night Gala and Fundraiser honoring Quincy Jones. Wonder how many Twisted Silver will see? Hint: The gala is set for Saturday, July 28th - http://www.grammy.com/GRAMMY_Foundation/
Twisted Best Sellers - home to the hottest Twisted pieces as chosen by customers
Hot Deal of the Week - the place to purchase a hot pick and choose coordinating bling
The site jewel is the "Get Twisted Page" with a webcasting feature that allows customers to participate by sharing live what they love about Twisted Silver. Customers are encouraged to send a pod or vodcast offering Twisted Silver tips about creating a Twisted lifestyle with a chance to WIN a $100 Twisted shopping spree. Also, visitors will find Twisted making an entrance into the blogsphere http://www.twisted-blog.com/ with Ms. Mitchell, Twisted creator and forage designer, who chronicles her love of trinkets, surprising finds, as well as fascinating people and events along the way.
for•age designer [fawr-ij, designer ] noun, verb 1: search, beat, comb, explore, and gather remnants for use in all things hip modern and new. A wave of the environmentally conscious future hits this new breed of artist emerging as a strong trend.
Part of Twisted's charm and appeal is the way its creations come into being. As a forage designer, Debra Mitchell knows all about the thrill of the hunt and capture of raw metal and intrinsic parts. Debra is able to take long tucked away or hidden "forage" and bring it out of retirement to be recycled into a stunning creation. That's what Twisted Silver is all about - finding just the right benign or forgotten materials and making them into something entirely new and marvelous.
Twisted's online presence has always been strong, and the site refresh gives this jewelry company an enhanced ability to easily serve new and existing fans. The new site provides a simpler, more intuitive way to navigate that enables fans to quickly explore and instantly purchase must-haves and best sellers including:
The enhanced Twisted Silver site is the innovation of Hart Creative Marketing (http://www.hartcreativemarketing.com) and its creative team headed by CEO Jerry Hart.
"Already a successful young company, Twisted Silver has all the attributes of taking its business to the next level," said Jerry Hart, author, industry talent & CEO of Hart Creative Marketing. "Debra had already created a sub-culture with brand awareness and a loyal customer following. It was up to HCM to take Twisted to the next level with a better communication vehicle to showcase her differentiators in an entertaining way - one-of-a-kind looking pieces infused with a vintage modern approach for a reasonable price. I call it "Reality Jewelry". There is nothing else like Twisted Silver and being able to help build strong relationships with the Twisted audience, through the new site, is really powerful."
About Twisted Silver
San Francisco Bay Area designer Debra Mitchell is the creative force behind Twisted Silver, at http://www.twisted-silver.com. Known for her incredible mix of diverse and unusual chain, Twisted takes her love of vintage, then blends and contrasts with all things hip and unusual, to create a new look of ultra-chic jewelry from funky to fantastic, contemporary to cool. Twisted Silver pieces are adored and worn by a distinctive group of celebrities. Twisted Silver is available online at http://www.twisted-silver.com , select Nordstrom stores nationwide and a variety of very fine and fabulous boutiques including http://www.orghipchick.com. Twisted now offers free shipping for any order over $50.00 and should you require assistance or have any questions Twisted can be found at: 1 888 I-Need-Twisted (1-888 463 3389).
About Hart Creative Marketing, Inc.
Hart Creative Marketing, Inc. specializes in campaign management with advanced analytics to assist account and client teams in designing, sending and analyzing direct marketing communications. The company creates and executes campaigns across multiple media channels, including: personalized eMail, targeted websites, banner and other web advertisements, search engines, and direct mail (print).