The IQue Encoder helps us stay one step ahead of our competition
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Tampa, Fla. (PRWEB) July 9, 2007
A recent integration of IQue streaming video technology has helped Market Research Dallas, a full-service strategic market research firm, overcome security and technical limitations.
Streaming video is a familiar concept, but some technologies create more problems than they solve. New breakthroughs from IQue have allowed Market Research Dallas to implement streaming video throughout their organization without the typical headaches associated with the technology.
Since Market Research Dallas handles confidential data for many clients, naturally they were concerned about security issues. The company offices operated behind a firewall, which presented challenges for clients and employees alike when accessing streaming videos.
"They had to call the IT guy every time they wanted to watch a video," said William Baker, founder and director of technology for IQue. "He would have to configure the router to allow that video stream to come into the building."
The IQue video streaming technology allows videos to play on demand as well as in real time, without compromising security or calling the IT department.
"We have multiple ways to get the video through the firewall to the computer," said Baker.
Market Research Dallas was also impressed with the quality of the IQue videos.
"The broadcast quality is amazing and far superior to the competitors we've seen," said Gail Airoldi, Principal of Market Research Dallas. "We haven't begun to tap IQue's full potential, yet we are already seeing increased revenues."
Another challenge the IQue technology overcame was dropped connections.
"Typically with streaming video, if you have five different people trying to watch the video at the same time, you'll see stopping and freezing," said Baker. "We automatically match the bit rate to the available connection speed every three seconds to allow for a continuously streaming video."
Market Research Dallas put these innovations to work in their focus groups, allowing clients to see the study in progress without flying from New York or Los Angeles to Dallas.
The corporations were able to view what people were saying in real-time. Clients sitting in their offices across the country could give immediate feedback, such as asking researchers to pursue a line of questioning further.
"The IQue Encoder helps us stay one step ahead of our competition," said Airoldi. "We conduct qualitative research and our clients like to utilize IQue for interactive video streaming and presentation editing."
For more information about IQue's streaming video technology, and how it can work for your business, call IQue today at 866-397-4747, or visit them on the Web at IQueip.com.
IQue works as a solution provider for on-demand and live video broadcasting over the Internet. Their comprehensive services include video streaming, video production and editing, software development, and hardware configuration.