Shermanstravel.Com Announces Content Partnership with The Weather Channel Interactive, Inc.
Weather.com Will Publish Travel Leader’s Popular Top Ten Lists.
New York, NY (PRWEB) July 9, 2007 -- www.ShermansTravel.com, the web’s leading source for editor-screened travel deals and destination advice, today announced a content partnership with Weather Channel Interactive, Inc., through which its popular Top Ten destination lists will be published on weather.com.
Reaching more than 35 million unique users each month, weather.com is the most popular source of online weather, news and information according to Nielsen//NetRatings. Under the partnership, weather.com will publish ShermansTravel.com’s Top Ten lists in its Vacation & Travel Planner section www.weather.com/vacation. The section will include an archive of past Top Ten lists, such as Cities for Foodies, Beaches We Love, and Scenic Drives in the U.S., and will be updated regularly with seasonal and special Top Ten lists.
The new partnership builds on ShermansTravel.com’s existing content partnerships with leading media companies such as MSNBC.com, MSN.com, Yahoo!, and USAToday.com.
“The Weather Channel Interactive is one of the most respected brands in the travel industry, and we’re thrilled to team up with them to enhance the trip planning experience for the millions of weather.com users,” said James Sherman, CEO and founder of ShermansTravel Media.
“People come to weather.com looking for unbiased travel advice. Partnering with ShermansTravel provides easy-to-use, impartial Top Ten’s that round out our content offering,” said Deslie Quinby, vice president weather.com and marketing, The Weather Channel Interactive.
The deal comes at a time of major growth for ShermansTravel.com. In February, the site’s flagship e-newsletter, “Sherman’s Top 25” (www.shermanstravel.com/top25), surpassed 4 million subscribers, and last fall its publisher, ShermansTravel Media, expanded the brand offline with the successful launch of Sherman’s Travel, the first magazine geared toward sophisticated travelers who are value-conscious.
About ShermansTravel Media
ShermansTravel Media is a leading travel media company which publishes ShermansTravel.com, Sherman’s Top 25 e-newsletter, QuickSearch, and Sherman’s Travel magazine. Founded by James Sherman in 2002 to help travelers makes sense of the overwhelming number of online travel specials, ShermansTravel.com is now the web’s most trusted source for editor-screened travel deals and destination advice. Sherman’s Top 25, a free weekly e-newsletter published every Wednesday, recently surpassed 4 million subscribers. The company also has syndication partnerships with leading web sites, including MSNBC.com, MSN.com, USAToday.com, and Yahoo!. Building on its trusted online brand, ShermansTravel Media launched Sherman’s Travel, the first magazine for sophisticated travelers who are value-conscious, in October 2006.
About The Weather Channel Interactive
The Weather Channel Interactive (TWCi) is the leading provider of broadband and wireless weather products including weather.com, The Weather Channel Desktop, and The Weather Channel Mobile. weather.com, the Web site of The Weather Channel, is the ultimate source of weather on the Web, helping users plan their lives by delivering timely current conditions, expert forecasts and relevant lifestyle content for 98,000 locations worldwide. weather.com reaches more than 35 million unique users each month, is the most popular source of online weather, news and information and is the most trusted source of online weather information according to Nielsen/NetRatings. TWCi provides consumers with unique and customizable products such as Desktop and a full lineup of mobile services including downloads, messaging, mobile Web, and mobile video.
Contact:
Gita Chandra, MKPR
212-627-8098
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