Uniondale, NY (PRWEB) July 12, 2007
Best of the Web Inc. introduces a vertical search portal at B2Bsoftware.com designed to enable Human Resources Software consumers to discover and compare technology solutions more efficiently than they can through traditional search engines.
B2BSoftware.com provides a vertical search portal targeted to corporate consumers shortlisting HR technology solutions for their companies. Vertical search is a method that focuses on a niche in order to return the best results. Best of the Web's technology portal provides an intuitive comparison shopping interface that allows buyers to compare their available solutions, request additional information directly from HR software publishers and even collaborate with colleagues. The model is intended to allow buyers to rank products for themselves, rather letting a fee-based computerized search algorithm do it for them.
Addressing the Inefficiencies of Search Engines
The Pay Per Click (PPC) search model is designed to serve ads up to consumers based on how much technology marketers are paying for clicks, not based on the relative merit of the products being marketed. In sharp contrast to paid search, B2BSoftware.com is based upon simplicity. There is no complex ranking algorithm or changing set of results; buyers can count on being able to consistently access the hundreds of HR product listings without the inconsistent keyword guesswork often involved in search engine shopping.
Emerging Trends for Online Software Shopping
Despite the current dominance of search engines, which are not designed for shortlisting technology solutions, IT managers are finding the Internet to be increasingly useful as comparison shopping portals such as B2BSoftware.com emerge. Technology users are discovering the benefits of vertical search, such as comprehensive listings and simple navigation, which makes shortlisting human resources technology solutions a more efficient and easier process. B2BSoftware.com represents a step forward in utilizing the Internet to create a useful tool for business.