Habbo Unveils Online DJ Contest with Celebrity Judges DJ Mike Palmieri and DJ Coolwhip

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The contest is a great opportunity for new and seasoned Habbos to have fun, compete with friends and maybe impress the celebrity judges -- DJ Mike Palmieri and DJ Coolwhip.

Los Angeles, CA (PRWEB) July 11, 2007

Habbo, one of the world's largest social networking sites and virtual worlds for teenagers, announced today the start of a celebrity-judged DJ contest. The competition celebrates the introduction of the Traxmachine, the recently launched music mixing tool that provides sound in the online Habbo community.

The cost-free contest begins on Wednesday, July 11, with three winners announced in front of the entire Habbo community of over 1.7 million active North American users on Friday, July 20. The winning participants will receive a host of prizes, including exclusive time in Habbo with celebrity judges DJ Mike Palmieri and DJ Coolwhip to learn trade secrets from the turntable masters themselves.

"The goal of the DJ contest is to give users the experience of creating their own inspired music mixes and get feedback from not only our community, but well-established DJs who have succeeded in the industry," said Mateo Gutierrez, director of marketing for Habbo North America. "The contest is a great opportunity for new and seasoned Habbos to have fun, compete with friends and maybe impress the celebrity judges -- DJ Mike Palmieri and DJ Coolwhip."

To enter the contest, simply visit the Habbo homepage (http://www.habbo.com), download the Traxmachine and begin mixing using the available 'Traxpacks' of sounds and beats. The general Habbo community will vote on their favorite tracks, creating a shortlist of 10 finalists to be judged by an online panel, including celebrity judges DJ Mike Palmieri and DJ Coolwhip.

Available now on Habbo for free, the Traxmachine functions similar to a virtual studio soundboard. It allows users to lay up to four unique sound samples on top of each other to create one distinct music mix. Each user-generated song can be tailored up to five minutes in length and played back on a continuous loop. Check out the Habbo Traxmachine here: http://www.habbo.com/trax.

To create a virtual character and join the Habbo community today for free, go online to the Habbo homepage and begin by clicking the "Register Now" button.

Contest Overview:
Wednesday, July 11 (Time TBD)

•     DJ Contest Begins
•     Participants register and set up virtual room with a Traxmachine mix
•     Polls open; Habbo community votes on favorite mixes

Wednesday, July 18 (Time TBD)

•     Contest and voting polls close. Habbo staff collects the top 10 vote-getting mixes and submits them to the celebrity DJs for judging

Thursday, July 19

•     The top 10 finalists are notified and invited to meet with the celebrity DJs in a private virtual room for an exclusive announcement of the top three winners

Friday, July 20, 2:30 p.m. (PDT)/5:30 p.m. (EDT)

•     The top 10 finalists meet in a private virtual room with the celebrity DJs. The celebrity DJs announce the top three winners

Friday, July 20, 3:00 p.m. (PDT)/6:00 p.m. (EDT)

•     Celebrity DJs appear in the Theaterdome. The top three winners are announced to the community and the celebrity DJs are interviewed on Habbo Radio and in-game with general Habbo community

Friday, July 20, (Time TBD)

•     The top three meet in a private virtual room with the celebrity DJs

For More Information:

Mateo Gutierrez
Habbo (Sulake)
Director of Marketing for North America
Tel. 310-395-0404

Erik Fairleigh
Edelman Public Relations
Tel. 323-202-1026

About DJ Mike Palmieri:
DJ Mike Palmieri (http://djmprocks.com) began spinning discs in Miami as a teenager. He grew to become a leader in the South Florida music scene. In 2001, DJ Mike moved to Los Angeles where he quickly established a residency at the famed Viper Room. Since then, he has taken his well known mix of old school hip-hop and rock to the hottest clubs and parties in Southern California, including events for Snoop Dogg, Mandy Moore, Haylie Duff and many more.

About DJ Coolwhip:
DJ Coolwhip (http://www.djagent.com/coolwhip.htm) is a veteran of the LA club scene. He is in constant demand at the coolest events and has enjoyed rotating residencies at Element, Les Deux, Club Cabana, Mood and Privilege. DJ Coolwhip is known for his epic 4-hour hip-hop/mash up/rock sets. Celebrities like Paris Hilton, Wilmer Valederrama, Hilary Duff, Lindsay Lohan, Justin Timberlake and Jamie Foxx have moved to Coolwhip's grooves.

About Habbo:
Habbo (http://www.habbo.com) is a richly colorful, multi-dimensional virtual community and game environment for teens. Users join by creating a fully-customized online character called a Habbo. From there, they can explore many public hang-outs, play a variety of games, connect with friends, decorate their own rooms and have fun through creativity and self expression. Currently there are Habbo communities in 29 countries on five continents. To date, more than 80 million Habbo characters have been created and more than 7.5 million unique users worldwide visit Habbo each month (source: Nielsen NetRatings).

About Sulake:
Sulake is an interactive entertainment company focused on online communities, casual multiplayer games and social media. Sulake's main product is Habbo, a new type of youth brand, which is based on one of the world's fastest growing online communities for teenagers. Sulake has headquarters in Finland and local offices in 18 countries. Currently the company has close to 330 employees worldwide.
http://www.sulake.com

Sulake and Habbo press images: http://www.sulake.com/pressroom_material.html.

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