TruMedia Hosts Bi-Annual Training Day in Paris

TruMedia held its bi-annual one-day marketing and technical training event last month at Sofitel - Charles de Gaulle, Paris. The training day was free of charge and provided an introduction to TruMedia's automated audience measurement solutions as well as an overview of trends in the European digital networks market today, including attendees from Cisco, Comprel, Euromobile, Merim Group, Mitsui, Scala and Sony.

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Quote startThe digital display market has been waiting for a robust and scalable real-time audience measurement solution and TruMedia's solutions answer that needQuote end

Paris, FRANCE (PRWEB) July 12, 2007

TruMedia Technologies (http://www.tru-media.com), the leading provider of real-time audience measurement systems, held its bi-annual one-day marketing and technical training event last month at Sofitel - Charles de Gaulle, Paris.

The training day, that took place on 4th June, was free of charge and provided an introduction to TruMedia's automated audience measurement solutions as well as an overview of trends in the European digital networks market today. The sessions were intended to help companies eager to implement real-time audience measurement understand the processes involved.

The event was a veritable who's who from the Digital Signage / Narrowcasting Industry including attendees from Cisco, Comprel, Euromobile, Merim Group, Mitsui, Scala and Sony. The training session was lead by TruMedia's Director of Customer Services, Catherine Moore assisted by Adrian J. Cotterill from The Screen.

"The training was very informative and I am convinced that audience measurement is going to play a key role in the Digital Signage space," said Ramon Cobos, Dynamic Digital Signage consultant.

"The digital display market has been waiting for a robust and scalable real-time audience measurement solution and TruMedia's solutions answer that need," said Catherine Moore, Director of Customer Services, TruMedia

TruMedia's solutions generate true, real-time viewing data for digital, product and window displays by analyzing face images of people watching the displays. TruMedia's proprietary, video analytics technology automatically detects and tracks faces captured by high-resolution or mega pixel cameras. With wide-angle lenses, our solutions can capture dozens of viewers across the entire range of the screen viewing angles. Viewers' face images are further analyzed in real-time to yield business-critical information such as true "face towards" counts, individual exposure times and indicators for attention or level-of-interest.

TruMedia is fully respectful of the audience's privacy: no images are ever recorded, and no uniquely identifiable data are extracted.

About TruMedia (http://www.tru-media.com)
TruMedia Technologies Inc is the leading provider of real-time audience measurement systems. TruMedia's advanced automated imaging systems deliver accurate viewing measurements for out-of-home advertising on posters, digital signs, TV monitors, display windows and in-store product displays.

Addressing the digital signage, in-store advertising and out-of-home TV markets, as well as product display in windows and point of purchase locations, TruMedia builds upon proprietary video analytics technology developed during the past 6 years within the homeland security industry, to detect and track viewers' faces in order to measure true visual exposure to media and merchandize. Combined with our vast know-how in the field of intelligent cameras and embedded video processing, TruMedia is poised to lead this new field of applications.

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