Van Etten Joins Opt-Intelligence Inc. Board of Directors

Andrew Van Etten joins Opt-Intelligence Inc. Board of Directors.

New York, NY (PRWEB) July 13, 2007 -- Opt-Intelligence (www.opt-intelligence.com), today announced that Andrew Van Etten, Managing Director, World Technology Corp, has been appointed to the Company's Board of Directors, effective immediately.

Over the last 20 years, Andrew has held a series of global leadership roles as a strategic investor and international partner for dozens of start-ups and Global Fortune 1000 companies.

From 1999 through September of 2006, Andrew represented Mitsui & Co., (USA) Inc., one of the world's leading conglomerates, as a Senior Director. During his tenure, Andrew represented Mitsui's Information Business and Consumer Services Groups and worked in both its New York (HQ) and Silicon Valley offices.

Van Etten was the catalyst for Mitsui's investment in America Online and the establishment of AOL Japan. His portfolio of strategic partner(s) includes such companies as LinkShare (acquired by Rakuten), Bigfoot Interactive (acquired by Alliance Data), Efficient Frontier, Miva, Feedster and Advertising.com (acquired by America Online).

From 1989 through 1991, VanEtten focused on computer hardware, software and semi-conductor industries. From 1991 through 1993, he invested in telcom, cable programming and media assets (film, new media, and wireless).

"We couldn't be more pleased that Andrew has agreed to join our board," said Dan Felter, CEO of Opt-Intelligence. "It is very rare that any company can find someone of his caliber to be part of their organization. He has devoted his career to investing and partnering internationally with innovative high-tech companies. Andrew shares our vision for the future of opt-in advertising, recognizing the remarkable growth opportunities that lie before us. His expertise in network businesses, coupled with his knowledge of international growth potential, are invaluable to helping Opt-Intelligence achieve our long-term goals."

"Since our founding four years ago, we as an organization have been focused on the belief that the true future and scale in opt-in advertising was and is a positive user experience and transparency. In working with only the highest quality publishers that will not tolerate any type of disruption to their user experience, while respecting user privacy, we have been able to deliver the highest quality opt-ins to our advertisers."

Said Van Etten, "I see in Opt-Intelligence some of the same characteristics that I've seen in organizations that I have been actively involved with in the past and believe they are a leader with immense global opportunity. I look forward to working with their exceptional management team to see that Opt-Intelligence reaches its true potential. "

About Opt-Intelligence
Opt-Intelligence runs the leading, global opt-in advertising network built on its own proprietary technology. OI offers many different placement options including co-registration, post-registration banner and video overlay. The company's focus is on targeting advertiser offers on only the highest quality Web sites while not disturbing the user's experience. Publishers in the OI network include Travelport (Orbitz & Cheaptickets), TheStreet.com, Monster.com, Ediets.com, Rodale, the American Media magazine properties and many others. Advertisers using the network to generate opt-ins include Circuit City, eBay, Nokia, Procter & Gamble, HP and many others.

About World Technology Corporation
World Technology Corporation is an innovative leader in export management and international business development, providing U.S. and European companies with a full- service alternative to staffing their own export department or international operation. Founded in 1991, World Technology (www.worldtechnology.net) is based in New York City with offices and personnel worldwide.

CONTACTS: Dan Felter, Chief Executive Officer, Opt-Intelligence Inc.: 212-594-3862, dfelter @ opt-intelligence.com; Steve Ellwanger, Press Counsel Group: 203-656-3775, steve @ presscounselonline.com

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