Amherst, NY (PRWEB) July 11, 2007
Companies that market edible film strips that deliver active drug ingredients are seeing their products become very popular with consumers. From cough suppressants to nutritional supplements, edible thin film strips provide swift, accurate dosing, portability, convenience, and there's no need for water. So, it's no wonder that Healthsport Inc., a publicly traded company (OTCBB: HSPO) that develops and markets edible film strip nutritional supplements and over-the-counter drugs, and a subsidiary of Schering-Plough, a global science-based health care company with leading prescription and consumer products, have joined forces to market and distribute Healthsports' Suppress Cough Strip products throughout 35 Central, South American and Caribbean countries.
But Healthsport's product line-up doesn't stop with edible film strips that suppress coughing. The company also offers a unique sports strip that, through buccal (cheek to gum) absorption, replaces electrolytes a body loses while exercising. Called Enlyten™ Electrolyte SportStrips™, the strips are endorsed by Buffalo Sabres goaltender Ryan Miller who used the product throughout the 2007 playoffs, Jason Taylor of the Miami Dolphins, Olympic soccer medalist Brandi Chastain, Hall of Fame quarterback Jim Kelly, and Buffalo Bills quarterback J.P. Losman.
Enlyten SportStrips' mode of absorption is very different than all electrolyte delivery predecessors. Gastric absorption is bypassed and the electrolytes needed are directly absorbed into the body. Not only do the SportsStrips dramatically improve hydration on a cellular level, but they also help athletes avoid the problems caused by excessive fluid consumption often associated with sports drinks.
Healthsports' Enlyten SportsStrips provide athletes with a great tasting method for rehydrating before, during and after strenuous exercise. In response to flavor requests by athletes already using the revolutionary new electrolyte delivery system, the company has developed two flavors: orange and vanilla-berry, the latter in response to a request by US women's soccer champion and Olympic Gold Medalist, Brandi Chastain.
As edible film strip technology continues to evolve, more and more pharmaceutical companies will join Healthsport, Inc. and others compete in a market that certainly knows how to "deliver"--active drug ingredients and nutritional supplements that is.