GenaRes Worldwide Reservation Services Signs 2,000 Hotels in Less Than Two Years

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GenaRes Worldwide Reservation Services(SM) Ltd., the hotel industry's newest and fastest-growing global representation and reservations company, today announced that it officially has signed more than 2,000 hotels to contracts in less than two years, making it the fastest growing central reservations company in the hospitality industry.

While this approach may have worked during the infancy of the Internet, the shortcomings in today's marketplace are obvious. A hotel in Manhattan will have far different requirements than one in Milwaukee. Our new business model addresses these variances by providing a tailored product to each and every hotel.

GenaRes Worldwide Reservation Services(SM) Ltd., the hotel industry's newest and fastest-growing global representation and reservations company, today announced that it officially has signed more than 2,000 hotels to contracts in less than two years, making it the fastest growing central reservations company in the hospitality industry. The company expects to achieve or surpass its targeted goal of 3,000 hotels within its first three years of existence.

To help facilitate its growth, the company has launched a new, customer- focused "Revenue Architect" model. Instead of a cookie cutter, pre-packaged program, the new service creates a customized solution specifically targeted to a hotel's unique needs, based on a series of in-depth, one-on-one meetings with the property.

"For too long, reservation service providers have offered the same 'box' to every hotel, regardless of the property's specific needs," said Eugene Harris, GenaRes president. "While this approach may have worked during the infancy of the Internet, the shortcomings in today's marketplace are obvious. A hotel in Manhattan will have far different requirements than one in Milwaukee. Our new business model addresses these variances by providing a tailored product to each and every hotel."

The company's customer-focused solutions have provided measurably superior results for its growing client base.

"We strive to provide our clients with reciprocal loyalty, coordination, innovation, personal focus and a compelling experience," Harris added. "We believe this is what sets us apart from the competition. Furthermore, we only charge for services the hotel needs, not what we can sell them. This type of hands-on approach creates a win-win environment for all parties involved."

GenaRes provides hotels with second generation seamless connectivity to a global distribution system (GDS) and access to more than 600,000 travel agents using SABRE, Apollo, Worldspan, Amadeus, and Pegasus (ODD). In addition, GenaRes furnishes a proprietary booking engine that interfaces with a hotel's Web site. The GenaRes service utilizes true ASP technology designed and built by GenaRes, eliminating third-party reliance, to enhance and support the hotel's reservation and marketing programs while interfacing directly to the hotel's property management systems (PMS).

About GenaRes Worldwide Reservation Services, Ltd:
Launched in 2004 by former Lexington Services Corp. founders and executives, Dallas-based GenaRes Worldwide Reservation Services(SM) Ltd. (http://www.genares.com) is the hotel industry's newest and fastest growing hotel reservations and representation company. As the first new central reservation system (CRS) to come to market since 1999, GenaRes' GenaRater(SM) Web-based CRS and related services are provided on an ASP basis and are designed for properties ranging from small independents to large chain hotels worldwide. The lodging industry's only privately held reservations technology provider created by hoteliers for hoteliers, GenaRes' services include: seamless GDS and Internet connectivity, a private-label Internet booking engine, a Web-based CRS with two-way XML property management system interfaces, and private-label voice reservations/call center services. GenaRes is headquartered in the Dallas/Fort Worth suburb of Grapevine, Texas, and has sales representation worldwide, with offices throughout Europe and Asia. The company is owned by Eugene Harris, Rick Wilkins and Mike Wilkins.

Contact: Jerry Daly or Chris Daly (Media)
(703) 435-6293
Source: GenaRes Worldwide Reservation Services(SM) Ltd.

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