Online Advertising Profit Maxmizer: Large Internet Retailer Sees Real-time Results

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Optimizing online advertising resources, Top 500 Internet retailer expands relationship with search engine marketing partner to increase advertising revenue.

For the first time we see top-down data from each of our online advertising sources- all the way to profit earned from every single one of our keywords and products-and in real-time.

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ClearSaleing Inc., an online advertising technology company, today announced that iKitchen, a Top 500 Internet retailer, has signed a new, expanded deal to track, manage and optimize all of its online advertising sources, including search engines, comparison shopping engines and organic searches.

The ClearSaleing Profit Maximizer serves as the predominant technology used to improve iKitchen's Internet advertising initiatives, providing iKitchen with a 145% ROI and over 5% conversion rate on Google AdWords, along with achieving a 91% ROI and nearly 4% conversion rate on Yahoo Search Marketing.

Specifically, the Profit Maximizer automatically eliminates unprofitable keywords. Then, ClearSaleing's keyword suggestion tool tests and adds new keywords to iKitchen's campaigns. A negative keyword tool is also used to automatically eliminate unqualified searches, while an ad text profit comparison tool compares and selects the most profitable ad text options.

"I am amazed at ClearSaleing's Internet advertising technology. With this new capacity we are now able to definitively analyze the return that each of our Internet advertising sources brings us," said David Balas, CEO and founder of iKitchen. "For the first time we see top-down data from each of our online advertising sources- all the way to profit earned from every single one of our keywords and products-and in real-time."

Prior to forging a ClearSaleing relationship, the Internet retailer was unable to effectively managing its high-volume, complex mix of Internet advertising sources, products and keywords. By utilizing the Profit Maximizer, iKitchen is now able to determine the true monetary value of each online advertising source, product and keyword.

In addition to tracking and optimizing the profit of each of iKitchen's Internet advertising sources, ads and keywords, ClearSaleing is also managing the feed process to all six of the comparison shopping engines that have proven to be profitable for iKitchen.

About iKitchen
As a provider of houseware and kitchen products, iKitchen quickly made its leap to one of the leading online retailers, making the 2007 Top 500 Internet Retailer list. Founded in 2000 by David Balas, iKitchen, located in Manhattan, was nominated for the Customer Service Excellence Award by American Express in 2005 and has also been featured in the Wall Street Journal. iKitchen.com makes it easy for brand-oriented, value-conscious shoppers to find the merchandise they love at incredible savings. To learn more visit http://www.ikitchen.com.

About ClearSaleing
ClearSaleing is a new breed of online agency that helps Internet retailers and direct marketers improve the performance of their search engine marketing campaigns and conclusively prove their results through a technology that measures and optimizes profit -- the only metric that matters. Launched in 2006 and located in Columbus, Ohio, ClearSaleing is rapidly becoming the choice of online advertisers who need transparency, flexibility and accountability in the management of their online advertising campaigns. To learn more aboure ClearSaleing visit http://www.clearsaleing.com.

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Gavin Meyers
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