What if ... Business Innovation Experts Challenge Executives at Fortune Event

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How do you lead innovation at a Fortune 500 Company? Matt Kingdon, Chairman of ?What If!, plus several members of his global innovation leadership team, along with a Citibank client, brought real world, international experience in driving innovation to the Fortune Leadership Forum in New York. You can listen to a podcast from the event on Total Picture Radio.

in my experience, people who lead innovation projects really well don't pull any punches, they're not afraid to point out how exciting life could be 'if we achieve what we set out to be'; but in the same sentence, calmly and rationally they can point out, 'and if we don't achieve it, these are the consequences.'

"Death or Glory," is one of "seven nuggets of information" UK-based Matt Kingdon, Chairman and Chief Enthusiast of ?What If! The Innovation Company, shared with Peter Clayton, producer/Host of the popular career radio show, Total Picture Radio, at the Fortune Leadership Forum in New York. Anne Moffat, program director of Fortune Magazine's events, told the audience she had invited the ?What If! team to present at the conference because, "innovation is critical to leadership and growth," and ?What If? (the largest independent innovation company in the world), had an impressive track record and client roster of brand leaders, including Nike, Kraft, Unilever, Motorola, HSBC, Samsung and AstraZeneca.

Jeff Semenchuk, EVP, Head of Growth Ventures and Innovation, Citi Global Consumer Bank, and ?WhatIf! client, discussed the strategies for launching a new product at a large, global enterprise, and how to build innovation capabilities within your team. Chuck Prince, CEO of Citigroup, has embraced Semenchuk's group and the concept of growth through organic innovation. The workshop style meeting was highly interactive, with the audience asking very specific questions relating to strategy and implementation -- how to design an innovation project to achieve results. Kingdon refers to his company as a "speed boat that works with super tankers." He, and his ?What If! team, thrive on micro-innovation -- the ability to take a small step, and see immediate results.

So what about "Death or Glory?" In the interview with Total Picture Radio, Matt explains "in my experience, people who lead innovation projects really well don't pull any punches, they're not afraid to point out how exciting life could be 'if we achieve what we set out to be'; but in the same sentence, calmly and rationally they can point out, 'and if we don't achieve it, these are the consequences.'" No one has ever said innovation was easy. But for those willing to challenge the status quo, to ask ?What If! business can be fun, exciting, and very rewarding.

About ?What If?
In 1992 Matt Kingdon swapped a highly paid job in Unilever for a camper van and an idea. He and co-founder Dave Allen sensed they could transform companies with innovation. They, and the camper van, proceeded to drive across the UK, delivering fresh and creative ways for businesses to grow, and leaving behind a feeling of energy and purpose. Since then, the van has gone, but ?WhatIf! has grown beyond anything he could have imagined 14 years ago. It is now the world's largest independent innovation company with offices in Shanghai, London, Manchester, New York and Sydney.

About Total Picture Radio:
Founded by Peter Clayton, an expert in corporate communications, event management, employee motivation, film and video production, Total Picture Radio is a career empowerment service for knowledge workers. We are committed to sharing ideas and commentary from thought leaders in business, strategy, marketing, career management, media and the Internet. Total Picture Radio podcasts actionable information for high-performance careerists -- and business leaders creating talent-focused organizations. Our in-depth interviews include best-selling authors, senior executives, visionaries, leadership coaches and entrepreneurs. Total Picture Radio is "The Voice of Career Leadership." Sponsorship opportunities are available for talent-centric companies.

Total Picture Radio's coverage of the Fortune Leadership Forum is sponsored by Deloitte & Touche USA, LLP. With access to the deep intellectual capital of 150,000 people worldwide in some 140 countries, Deloitte's member firms serve over 80 percent of the Fortune Global 500. If you crave challenge -- in audit, tax, consulting or financial advisory services, visit Deloitte on the web.

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PETER CLAYTON
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