'DishyMix' Podcast Reveals the Personal Side of Today's Media, Internet and Advertising Titans
Personal Life Media re-launches weekly show and has gained two new sponsors.
Los Altos, CA (PRWEB) July 16, 2007 -- Personal Life MediaTM, Inc., a publisher of lifestyle content in the form of 16 weekly audio programs, podcasts and blogs for people on the leading edge of culture, introduces "DishyMix: Juicy Interviews with Famous Internet and Media People," hosted by industry super-connector Susan Bratton, who "dishes" with the influencers of the Internet and media world. As part of the move to Personal Life Media, DishyMix also receives sponsorship from Isobar US, http://isobar.net , the world's largest digital marketing network, servicing clients in 40 countries worldwide, and Blue Lithium http://www.bluelithium.com , a leading data-driven direct marketing company.
"On DishyMix, I dialog with the most multifarious personalities in the business to give listeners an insight into what drives these VIPs from a personal perspective," said Susan Bratton, CEO of Personal Life Media and DishyMix Host. "My first podcast, launched on Webmasterradio.fm in 2005, germinated my enthusiasm for this medium. The intimacy of podcasting lends itself to revealing the unique qualities that personify these superstars in our industry and, after launching my own podcast network, it was a natural move to bring the show over to Personal Life Media."
Susan artfully engages with titans of industry to divulge not just their business acumen but, more importantly, what inspires them -- their personal stories, quirks and motivations. Learn what drives the biggest names and most fascinating characters in media and marketing -- what they're into, how they got where they are and what they want next in their lives.
With her background in innovative digital advertising, Susan has developed an integrated package of online and audio podcast advertising that includes 'Surround Session' audio ads in pre-, mid- and post-roll as well as audio advertorials and custom brand integration into the 16 weekly shows. These ad formats weave together a story better than a single ad insertion. The online component consists of banners, skyscrapers and text links on the podcast site, as well as the companion blogs for the shows. Charter Advertising Programs include online and audio campaign reporting.
"Isobar US is focused on creating an organization that best delivers creativity, innovation and agility, the keys to success in a digital environment," said Sarah Fay, President, Isobar US. "DishyMix appeals to a senior-level decision-maker who is just the right person to hear the Isobar message in our audio advertising."
"BlueLithium is known for innovating the ad network," says Dakota Sullivan, CMO, BlueLithium. "Podcast advertising is a natural for us. It's a new medium, and DishyMix listeners are our target audience -- the movers and shakers of digital marketing."
Upcoming DishyMix weekly episodes can be found in iTunes or at
http://www.personallifemedia.com/podcasts/dishy-mix/dishy-mix-show.html and feature:
| | - Tobi Elkin, recently Editor-at-Large, Media Post - important industry editor on a new social networking mission http://www.personallifemedia.com/podcasts/dishy-mix/episode001-tobi-elkin-digital-marketing-industry-editor.html
- Jack Myers, MediaVillage.com, Jack Myers Publishing, Author "Virtual Worlds" a ground-breaking book on cultural impact of virtual worlds on next generation of consumers http://www.personallifemedia.com/podcasts/dishy-mix/episode002-jack-myers-fantasy-marketing.html
- Chris Fralic, Partner, First Round Capital - innovative early stage VC former eBay and del.icio.us exec http://personallifemedia.com/podcasts/dishy-mix/episode003-chris-fralic-buddylube.html
- Meredith Medland, Founder, 3Outcomes, Podcast Host, Living Green - discussing her program for "getting exactly what you want"
- David Cowan, Partner, Bessemer Venture Partners - Forbes "Midas Touch" VC and critical thinker
- Sir Ken Robinson, Innovation and Creativity Expert - consultant to heads of state including Tony Blair
- Kevin Wassong, President, Minyanville Media - interactive agency founder turned publisher blends Disney with Wall Street
- Rex Briggs, Founder, Marketing Evolution, Author "What Sticks" - continuously invents new forms of online brand measurement to lead industry forward
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Recent guests and classic DishyMix interviews can be found in iTunes at
http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=199025613 and include such notables as:
Pete Blackshaw, CMO, Nielsen Buzz Metrics, Jeremy Allaire, CEO and Founder, BrightCove; Esther Dyson, Chairman, EDventure Holdings Jim Spanfeller, Publisher, Forbes.com, Guy Kawasaki, Founder, Garage.com, David Scott Carlick, Managing Director, Vantage Point Venture Partners, Rishad Tobaccawala, CEO, Denuo, Rich LeFurgy, Principal, Archer Martin just to name a few of the more than 40 interviews archived on iTunes and Webmasterradio.fm.
The DishyMix blog can be found at: http://www.dishymix.com
Subscribe to "DishyMix" in iTunes at:
http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=258633626
All Personal Life Media shows can be found in iTunes at:
http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewArtist?id=216657439
About DishyMix
"DishyMix: Juicy Interviews with Famous Internet and Media People" peeks into the personal lives of industry thought leaders to hear what really turns them on. Part MTV Cribs, part People magazine, Susan Bratton combines her bold approach and playful persona in this edgy talk show that dives deep into the lives of famous names and fascinating individuals from the Internet, global Web 2.0 and digital marketing world.
About Susan Bratton
Susan, the co-founder and CEO of Personal Life Media, Inc. is known for her "power Rolodex" of decision-makers in Internet marketing and media and for her success launching online advertising products for @Home Network, Excite, Mailblocks and Maven Networks. Susan handles the content, talent and advertising and sponsorship relationships at Personal Life Media.
She sits on the board of directors of Intelevision and ZEDO, Inc. and the advisory boards of 1 (800) FREE-411, Collarity, Inc., Maven Networks, Inc., mbuzzy, Inc., MerchantCircle.com, OurStory.com, Powered, Inc., and BlueEgg.com and the Silicon Valley American Marketing Association. Susan is a founding board member of the Internet Advertising Bureau and the Bay Area Interactive Group SFBIG. She is Chair Emeritus and sits on the board of advisors for ad:tech Expositions and is a sought-after speaker and emcee at industry events.
About Personal Life Media
Personal Life Media (http://www.personallifemedia.com) is a multimedia lifestyle brand providing entertaining and authentic personal content to socially conscious adults, and is the first podcast and blog advertising network for advertisers to reach the "cultural creatives" market segment. Expert hosts deliver talk shows, reality-audio programming, interviews, advanced techniques and guided exercises in blogs, web audio and podcasting formats.
The network offers 16 free weekly audio programs, podcasts and companion blogs that provide lifestyle content on issues central to our lives: relationships, dating, marriage, intimacy, life purpose, wealth creation, healthy aging and longevity. Additional areas of interest including life coaching, ecology, sustainable living, new music, beauty innovation and cosmetic surgery, passion at work and play, ethical sales and business practices, spirituality, personal and global transformation. Access it free from a browser or subscribe via RSS or iTunes and listen on an iPod or MP3 player. Personal Life Media is headquartered in Silicon Valley, California.
Tune In to Your Personal Life SM
Media Contact:
Cindy Cooper
Cooper PR, For Personal Life Media
cindy at personal life media dot com
(408) 806-4683
Corporate Contact:
Susan Bratton, CEO
susan at personal life media dot com
(650) 948-0500
Personal Life Media is a trademark of Personal Life Media Inc. Tune In to Your Personal Life is a service mark of Personal Life Media, Inc. All other trademarks and trade names are the properties of their respective holders and are hereby acknowledged.
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