ion interactive Updates LiveBall SaaS
ion interactive continues to redefine post-click marketing management with their latest LiveBall software update. Highlights include enhanced segmentation visibility through "social tagging," flexible integration with existing third-party services, and advanced options for data exporting.
Boca Raton, Florida (PRWEB) July 16, 2007 -- ion interactive, a leading online marketing and software development firm, announced its recent update to LiveBall, the company's enterprise-class, post-click marketing management SaaS. The software now offers a suite of advanced features that reaffirm its ease-of-use and demonstrate its flexibility.
LiveBall is a web-based software that enables online marketers to create, test, analyze and adjust their post-click landing experiences in real time from their email marketing, banners and paid search -- all without the help of IT or web developers. The software's intuitive interface, powerhouse WYSIWYG editor and "made for marketers by marketers" reporting has redefined the way companies manage their post-click marketing.
"One of the key additions to LiveBall is 'respondent tagging.' Now marketers can invisibly tag respondents on a landing experience -- similar to the way users on social media sites categorize content," said Scott Brinker, president & CTO of ion interactive. "By applying algorithms that value the tags differently based on the context they're assigned, LiveBall helps marketers quickly identify which respondent segments have the greatest -- or least -- affinity with their campaign."
The new respondent tagging feature for LiveBall is part of ion interactive's post-click marketing strategy of using directed behavioral segmentation to match the right content based on the respondents' choices and ultimately optimize the overall conversion rate of an online marketing campaign.
The results of applying the behavioral segmentation strategy to online marketing can have a dramatic impact. Brinker notes a LiveBall customer that is achieving over a 300% increase in their conversion rate from paid search by adopting the strategy. "In this client's case, their respondents can be segmented by career interest, degree sought, and preferences for online versus on-campus programs," said Brinker.
Other key features that have been added to the software include:
1. A global dashboard and new charting tools to help visualize campaign performance across traffic sources, respondent segments and alternate landing paths.
2. Plug-and-play support for third-party analytics and pay-per-action (PPA) services.
3. Enhancements to the advanced rules engine for substituting personalized content for individual or groups of respondents.
4. Real-time exports to external web forms, Excel-ready files or vCard contact records.
"LiveBall undergoes continuous improvement with new features being added monthly," said Brinker. "The features highlighted here are just some of the most notable from this past quarter."
LiveBall provides marketers real-time analysis of the online marketing funnel -- from click to conversion -- enabling organizations to centralize their post-click brand management, experience design and data collection while decentralizing the control of content, creative and production for individual marketing campaigns. View an on-demand demo of the software or request a personal demo.
About ion interactive
ion interactive is an industry leading online marketing and software development firm with an 11-year track record of excellence. The company provides post-click marketing software and services that dramatically improve online marketing ROI -- including their enterprise-class SaaS, LiveBall. ion interactive is also spearheading the "No More Landing Pages" campaign to bring awareness to industry-wide low conversion rates resulting from the pervasive use of landing pages as a stop-gap approach for conversion focused landing experiences. To learn more about ion interactive and increasing your online conversions with post-click marketing and LiveBall, visit www.ioninteractive.com. To inquire about LiveBall call 888-466-4332 ext. 205.
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