The Big Idea with Donny Deutsch
Englewood Cliffs, NJ (PRWEB) July 16, 2007
A little known inventor is about to make a big splash with the world's first hot pepper nasal spray on national cable network CNBC tonight. Although his invention is considered a modern medical breakthrough for millions of headache and sinus sufferers, his big idea was an accidental discovery.
As a self defense instructor famous for his appearances on the national talk show circuit during the mid 1990s, Wayne Perry was best known for being sprayed by police pepper spray more than forty times for live audiences. Best known for training groups of women and attacking them in range of hidden cameras for the Oprah Winfrey Show, Perry also taught Oprah how to equalize attackers with a burst of hot pepper extract.
Shortly after one of his appearances on Oprah's top rated show, Perry accidentally discovered the headache stopping ability of hot peppers while performing a demonstration for a FOX news affiliate in upstate New York. Although he had suffered from chronic Cluster headaches for most of his life, Wayne never had a headache attack during one of his demonstrations, but on that fateful day he was quickly overcome by a horrific headache only minutes before he was to be sprayed with real pepper spray for the news cameras.
As Perry succumbed to devastating effects of the pepper as he had done so many times before, he quickly realized that his headache disappeared almost instantly. At that moment, the idea for Sinus Buster, the world's first hot pepper nasal spray was born. The self defense pro spent the next couple years developing a Cayenne pepper based nasal spray that could be used to equalize headaches and sinus problems without the devastating effects of police pepper spray.
By 2003, Sinus Buster was introduced to the world as the first (Capsaicin) pepper nasal spray, and orders began to pour in from around the globe. By early 2006, his unique invention had become the first FDA registered capsaicin nasal spray available for over the counter sale, and is now carried in thousands of retailers throughout North America and at least a dozen nations overseas.
Perry's spicy new idea has turned into a multi-million dollar business that started with a mere $350 barely four years ago, and this week Sinus Buster is heating up the studios of CNBC with a segment on "The Big Idea with Donny Deutsch".
Deutsch's show features innovative inventions and business concepts that have turned ordinary people into millionaires with compelling "rags to riches" stories. The Sinus Buster segment will air tonight at (10 p.m. and 1 a.m. EST) during an episode dedicated to million dollar businesses that began with less than five hundred dollars.