LawsonsOnline Takes on Grays with Style
LawsonsOnline, the online trading division of Australia's oldest auction house Lawsons, today extends its traditional offering of fine art which will see customers bid for new exquisite unreserved jewelery, wine and sporting goods through its relaunched website (www.lawsonsonline.com.au). This new direction aims to see LawsonsOnline position itself as Australia's premiere online shopping destination.
(PRWEB) July 17, 2007 -- LawsonsOnline has partnered with the elegant jewelery brand Castellani to offer customers the opportunity to purchase quality jewellery and watches from just $10. All pieces come with an independent valuation certificate.
Andrew Bond, CEO of LawsonsOnline says, "We expect jewellery to be a key seller for us given our brand heritage in auctioning fine art and collectables. We're confident the elegant style of Castellani jewellery will extend the appeal of LawsonsOnline to a wide variety of people who like quality things, but don't want to pay full retail price for them."
David McGee, Managing Director of Castellani comments, "Premium jewelery sold through retailers has very high margins placed on it. There is no reserve price on the pieces being auctioned through LawsonsOnline, so it's an opportunity for savvy people to purchase classic jewelery at great prices. For example, in the first Castellani collection which goes online today, people can bid from just $10 on a pair of 18K white gold, diamond with 398 round brilliant cut diamonds in pave setting which have been independently valued at $9,100."
Andrew says, "Unlike other online auction sites such as Grays and Ebay, people can choose to view select pieces of high value jewelery at our offices before bidding for them online. People can be assured that there is a 'face' to our online business and trust in the reputation and heritage of the Lawsons brand."
Commenting on the international trend of using online auctions to purchase premium goods, Australian expat and Fashion Stylist for US InStyle and Harpers Bazaar, Kate Harrowsmith comments, "Bidding for items through online auctions is a huge trend in the US and Europe. People have realised they can often seek out better prices online, particularly through online auctions. However it's important to ensure you bid through a reputable auction site to ensure quality and check that goods are covered by a warranty and where possible are independently valued. It's great fun bidding online for gorgeous items - particularly when you're successful in getting a great deal!"
Andrew concludes, "We anticipate the number of people bidding through LawsonsOnline to sky rocket between now and Christmas as more people recognise the benefits buying premium products online."
Other items open for bidding at LawsonsOnline Auctions from today include:
- A 9K gold ring set with 23 round brilliant cut diamond - valued at $1,000
- One pair of 18K white gold art deco style diamond earrings in pave and bezel setting with 66 round brilliant cut diamonds - valued at $2,700
- A 18K white gold, emerald and diamond set bracelet - valued at $8,250
- One Dunhill millenium round GMT limited edition watch - valued at ORP $US 2,700
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