AMS Collaborator on IDEALYST Software Wins John Little Award

Dr. Olivier Toubia of Columbia University has won the prestigious John D.C. Little Award, presented by the INFORMS Society for Marketing Science. Dr. Toubia's award-winning research forms the basis for IDEALYST, a unique web-based brainstorming system that utilizes incentives to motivate participants.

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Quote startI've enjoyed watching this research come to fruition through AMS' development of IDEALYST. It's been a great collaboration.Quote end

Waltham, MA (PRWEB) July 17, 2007

Dr. Olivier Toubia of Columbia University, who published the research upon which AMS' IDEALYST® brainstorming tool is based, has won the prestigious John D.C. Little Award presented by the INFORMS Society for Marketing Science. This award, which honors Dr. Little as a founder of marketing science, is given to the author of the best marketing paper published in Marketing Science or Management Science.

Dr. Toubia's paper, "Idea Generation, Creativity, and Incentives," was published in the September-October 2006 edition of Marketing Science. This research, which is based on Dr. Toubia's doctoral dissertation completed at the MIT Sloan School of Management, shows how critical incentives can be to innovation. The dissertation received both the John A. Howard AMA Dissertation Award and the Frank M. Bass Outstanding Dissertation Award for 2005.

For the past several years, Dr. Toubia has worked with Applied Marketing Science on the development of IDEALYST®, an online brainstorming tool that has been used by numerous corporations to enhance output and creativity through the use of incentives. Since its introduction in 2004, IDEALYST® has been used by clients in a broad range of industries - including financial services, consumer products, advertising, construction products, and high-technology - for a variety of applications, such as product innovation, marketing campaign development, and customer satisfaction initiatives.

Upon hearing of the award, AMS President Bob Klein said, "This is a well-deserved honor for a technology that has revolutionized the practice of brainstorming. The concepts developed by Dr. Toubia have been enthusiastically and universally praised by our IDEALYST clients."

Added Dr. Toubia, "I've enjoyed watching this research come to fruition through AMS' development of IDEALYST. It's been a great collaboration."

About Applied Marketing Science (http://www.ams-inc.com)

Applied Marketing Science is an established consulting firm with two distinct businesses: helping product development teams understand their customers' wants and needs for input into new product and service development; and assisting attorneys with consumer behavior and marketing issues in litigation using surveys and other techniques.

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