We would like to think people come to RugSale because they love the site but even if they stumble over us twice in a row we want their experience to be as easy as possible.
Holyoke, MA (PRWEB) July 18, 2007
Online area rugs retailers, RugSale.com, has changed it's check out process reducing the number of steps by more than two thirds. "We listened to our customers and heard what they wanted from us loud and clear" Said Charlie Kaoud CEO of RugSale. He continued "Though we had originally made our checkout process simple but comprehensive, our customers wanted it shorter".
RugSale eliminated superfluous pages condensing only the most essential elements into just two steps. They also reduced redundant tasks. If the billing and shipping addresses are the same the information automatically appears in the shipping fields as it is being typed into the billing fields.
Eliminating the requirement to set up an account was also something customers asked for. "We found that many people didn't care about setting up an account. Once they find rugs they were looking for they just wanted to check out quick and move on" Said Charlie. RugSale made setting up an account optional in case some people still wanted to use the tools that they offer account holders.
They also found that many of their customers shop by price or selection not web site loyalty. So when they shop for a rug again and they end up coming back it is often because RugSale has the particular rug or a good price not because they are a loyal RugSale shopper. In these instances the shopper may not know their password and would simply start filling in customer information all over again. RugSale now has them put in their email address first and instantly checks their database to see if the customer has shopped there before. If they have, a message pops up explaining they already have an account and asks them if they want their password. The customer then can simply enter their password and they don't need to enter their information all over again. "We would like to think people come to RugSale because they love the site but even if they stumble over us twice in a row we want their experience to be as easy as possible." Charlie Concludes.
Rugsale.com was established in 1999 by the largest importer of area rugs in New England. After serving our friends and neighbors in the New England area for over 5 decades we decided to bring that same spirit to the internet. The RugSale.com model is to provide affordable area rugs and unsurpassed service to our web customers.
Web Marketing Manager