EmailLabs, an Email Marketing Solution from J.L. Halsey, Launches ‘R’s of Email Marketing Success’
Conceptual framework helps marketers understand and apply best practices, kicks off with ‘Relationships’ white paper and consulting services.
Menlo Park, Calif. (PRWEB) July 17, 2007 -- EmailLabs (www.emaillabs.com), an email marketing solution from J.L. Halsey Corporation (OTCBB:JLHY), today introduced, “The R’s of Email Marketing Success,” a way of organizing and encompassing the full spectrum of email marketing best practices – so marketers can actually put them to use to improve ROI.
Like the three R’s (reading, ’riting and ’rithmetic) that revolutionized basic education, the R’s of Email Marketing Success represent necessary areas of mastery in email marketing. Each R – requested, relationships, reputation, received, rendering, relevance, reporting and resources – is important in its own right and subsumes several best practices.
EmailLabs launched the framework by publishing a white paper that focuses on the Relationships R and by introducing a suite of consulting services to help marketers learn and leverage best practices.
“Because email is such a high-ROI channel, many marketers don’t fully understand that poorly executed campaigns leave money on the table or damage their brands,” said Lena Waters, EmailLabs director of marketing. “We developed the R’s of Email Marketing Success to make them aware of these challenges, and more importantly, to help them be more efficient and competitive in the future.”
Despite email’s ubiquity, many marketers remain ill-informed of or ill-equipped to implement even the most widely disseminated tools of the trade. For example, a recent survey by the Email Experience Council revealed that fewer than 50 percent of marketers create emails that render appropriately.
The R’s of Email Marketing Success
Everything a marketing organization needs to improve the performance of its email marketing program is summed up in the R’s of Email Marketing Success:
| | - Requested: a successful email program starts with a list of subscribers who requested to hear from the company.
- Relationships: email marketing is about building long-term relationships with customers and prospects.
- Reputation: ISPs use a company’s reputation to determine whether to deliver its messages to the inbox, the junk folder or not at all.
- Received: if an email is not delivered to and received in the inbox, the chances of it being read are slim.
- Rendering: those who design messages that render correctly avoid sending emails that many recipients can’t actually see.
- Relevance: sending personalized and relevant content – at the right time and frequency – meets recipients’ needs and gives them a reason to read your emails.
- Reporting: CEOs expect marketers to measure performance against business goals and report how email contributes to the success of the marketing mix.
- Resources: marketing organizations often lack email-marketing resources, and need help building the right team or leveraging outside experts.
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White Paper Covers Ins and Outs of “Relationships”
EmailLabs’ new white paper, “Relationships: A Guide to Acquiring & Retaining Email Subscribers,” (http://www.emaillabs.com/lp/email-marketing-relationships.html) is an in-depth look at how and why marketers should use the email channel to foster long-term connections. It is free to any marketer who signs up for a demo of EmailLabs’ email marketing software.
The white paper features practical articles on how to get permission, implement best-practice opt-in and opt-out processes, build and grow lists online and offline, and optimize existing lists.
As part of the R’s of Email Marketing Success, EmailLabs also developed 11 discrete, task-oriented consulting services to help marketers launch, manage and improve email marketing programs. Email Marketing Services range in scope from an over-the-phone evaluation of an existing program’s strengths and weaknesses, to in-person best-practices training sessions.
About EmailLabs
EmailLabs is a leading provider of high-performance email marketing solutions to agencies, publishers and marketing departments of middle-market and Global 2000 companies. The EmailLabs email marketing platform is provided as an ASP (Web-based) service, and is easily integrated with a company's Web site, sales force automation and CRM technologies through EmailLabs' application programming interface (API). For the fourth consecutive year, EmailLabs has been recognized by www.ASPnews.com as one of the Top 50 ASPs worldwide and as a Top 25 Service Provider for the Software-as-a Service (SaaS) and Business Service Provider category. The company provides email marketing solutions to more than 550 companies, including Nokia, Agilent, PalmSource and Jupitermedia. Headquartered in Menlo Park, Calif., EmailLabs was founded in 1999 and is a marketing technology solution of J.L. Halsey Corporation (OTCBB:JLHY). For more information, visit www.EmailLabs.com.
Media Contacts:
Ken Greenberg
Edge Communications, Inc.
818.990.5001
Lena Waters
Director of Marketing, EmailLabs
650.388.3544
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