Discovering Campania, One of the Most Alluring Destinations in Italy

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The Campania Region launched a program to promote the unique culture and flavor of its inland provinces Benevento, Avellino and Caserta, now also endorsed by President Clinton.

I truly love this part of the world

A large audience of tour operators, journalists, opinion leaders and italo-philes, enthusiastically participated in the tourism project "The Hidden Campania," which kicked-off this week in New York City.

A pleasant surprise to the more than 400 attendees was a message from former President Bill Clinton delivered by socialite and producer Lucia Kaiser, host of the evening. The former president, besides greeting Campania Region Governor Antonio Bassolino and its Councilor of Tourism, Marco Di Lello, invited everyone to explore this alluring destination. "I truly love this part of the world," the message stated. The Hidden Campania is an integrated tourism and marketing campaign to promote the hospitality and cuisine of the inland provinces of Benevento, Avellino and Caserta. Such provinces are less well-known than their splendid coastline neighbors (Amalfi, Sorrento, Positano and Naples), but just as fascinating.

The evening proposed some examples of packages for food and wine enthusiasts, culture lovers and itineraries emphasizing health of the mind and body. The climax of the presentation was a film about those areas, followed by a scrumptious reception in a room decorated with gigantic photos of the different locations: just like eating in Italy! The event, held at the elegant Regione Campania Bureau in New York City, was presented by Luigi D'Anna, President of the Tourism Board of Benevento. Special guest of the evening was Louis Tallarini, President of the Columbus Citizens Foundation, whose heritage is deeply rooted in those areas. Also, Dario Scalabrini, president of the Tourism Board of Naples, introduced the revival of "La Festa di Piedigrotta," an authentic Napolitan celebration with floats, fireworks and a singing competition (the one that launched the world-famous O Sole Mio!) .

The distinguished, multi-ethnic audience was comprised of many representatives of the Campania community. A happy coincidence was the presence of some of the Sopranos cast: Avellino is in fact the homeland of the fictional family.

For more information about the "Hidden Campania" please visit

Press contact: Accent PR 908 212 7846


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