Kinaxis Honored as an Innovator Driving 21st Century Supply Chains

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We are very appreciative of our continued recognition by Supply & Demand Chain Executive; it serves to further validate our standing within the market and the value we provide to the manufacturing industry

Ottawa, Canada (PRWEB) July 19, 2007

On-demand Response Management provider Kinaxis™ Inc. has been named to the Supply & Demand Chain Executive 100 for the third consecutive year as a result of the organization's ability to enable supply chain excellence in the most challenging of circumstances.

Supply & Demand Chain Executive is considered a valuable decision-making tool for corporate executives and management professionals working to enable their supply and demand chains for competitive advantage. This year, the magazine focused its "100" feature on those forward-thinking service providers that are helping executives meet the supply and demand chain challenges of the 21st century.

"Our readers turn to Supply & Demand Chain Executive to learn about new solutions and best practices for enabling the supply chain, to understand trends in supply chain technology, and to benchmark their own companies' enablement initiatives with those of other enterprises across industry verticals," explained Andrew K. Reese, editor of Supply & Demand Chain Executive. "The corporate executives and line-of-business leaders who rely on the magazine want to know what the different supply chain solution and service providers are doing to help them meet the challenges of the 21st century supply chain."

The judging committee for the "100," including the editorial staff of the magazine, in conjunction with the editorial advisory board, compiled its list of leading supply and demand chain innovators based on submissions from end users and solution providers. Kinaxis was recognized as a truly 21st century enabler as a result of its application of the RapidResponse tool to the centuries old manufacturing industry.

RapidResponse empowers front-line decision makers to make the tradeoffs and compromises necessary to respond to unexpected events in increasingly volatile global supply and fulfillment networks. The Response Management tool allows manufacturers to address constant supply chain changes rapidly and cost-effectively. Kinaxis continues to raise the bar on Response Management through the announcement and availability of RapidResponse 9, a customer-driven software update.

This latest version of RapidResponse has introduced new innovations that emphasize the importance multi-enterprise visibility, personalization, and human collaboration across global supply networks. Click here for further information on RapidResponse 9.

"We are very appreciative of our continued recognition by Supply & Demand Chain Executive; it serves to further validate our standing within the market and the value we provide to the manufacturing industry," said Randy Littleson, vice president of marketing at Kinaxis. "We believe that responding to change has become the new operating paradigm with demand-driven leaders. Response Management is a natural progression in improving supply chain performance and is the breakthrough needed to differentiate one's organization from competitors in the 21st century."

Click here to view the 2007 Supply & Demand Chain Executive 100 article.

About Kinaxis
Kinaxis stands alone in delivering an on-demand Response Management service that drives operations performance management for brand owners and contract manufacturers. RapidResponse extends beyond supply chain planning systems to enable global leaders such as Casio, Coty, Honeywell, Jabil Circuit, Raytheon and Benchmark to access real-time information; quickly collaborate to reach optimal decisions that align with corporate objectives; and rapidly drive effective action when faced with constant changes. For more information, visit the Kinaxis web site at http://www.kinaxis.com or the company's blog at http://blog.kinaxis.com.

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