Par Excellence Business Services & Image Barometer Establish Consumer Influence Analytics Strategic Alliance

Par Excellence is proud to announce the formation of a strategic alliance with Image Barometer, an innovative Consumer Influence Analytics system, designed to enable companies and other organizations, to discreetly access opinion flows on the Internet on a onetime or ongoing basis.

Montreal, Canada (PRWEB) July 20, 2007 -- Par Excellence is proud to announce the formation of a strategic alliance with Image Barometer, an innovative Consumer Influence Analytics system, designed to enable companies and other organizations to discreetly access opinion flows on the Internet on a onetime or ongoing basis.

Incorporated in 2002, Par Excellence specializes in providing companies and executives with the market intelligence needed to gain a competitive edge. Integrating both primary and secondary research techniques, the Company conducts such types of intelligence as competitive intelligence, customer intelligence, market analysis, and custom research of virtually any scope.

"Recognizing that many executives do not have the resources or the time to conduct their research in-house, Par Excellence's market intelligence fills this need," says co-founder and CEO Susan Mackasey. "Partnering with Image Barometer will enable companies to measure how their products, brands or competitors are perceived by the average consumer, academic, blog writer or government body. This Web based research and monitoring tool allows them to identify trends, as well as specific threats and opportunities that could affect their business."

What differentiates the Image Barometer from other Influence Analytics tools is that while it utilizes proprietary automated software to crawl the entire Web, searching for related Websites, blogs, forums and news, human analysts also classify the information, including filtering out irrelevant results. The tool can be customized to suit the specific requirements of each project.

Dedicated to meeting the needs of clients of all sizes, Par Excellence is known for its quick turnaround times, high quality results and impeccable customer service. The recent addition of the Image Barometer to the Company's portfolio of services will serve as the perfect compliment, enhancing Par Excellence's strong research capabilities.

Par Excellence is comprised of a dynamic team of consultants who are thrilled to be working with the Image Barometer and its creator Colin Ferguson. "Colin is a welcome addition to the team," states Alex Taddeo, Par Excellence co-founder and Managing Director. "The Image Barometer will enhance our service offerings and can be applied to multiple facets of our research. The insights gleaned from this tool will prove to be invaluable to our client base."

The Par Excellence team works together with companies and executives to enhance their position in the marketplace and increase revenues. The team members provide highly personalized service to meet each client's complete needs, and supply a wide variety of premium, cost-saving research services in one convenient place.

Apart from providing tactical solutions, Par Excellence is also known for its high level consulting services, including business plan development, feasibility studies and strategic planning services.

For additional information pertaining to Par Excellence and the Image Barometer, visit www.parexcellenceplanning.com. Or contact Alex Taddeo directly at 877-594-9990.