Since the inception of this list, the Top 10 Most-Researched Vehicles have always come solely from gay-friendly automakers, delineating the importance to LGBT consumers of a brand's corporate policies and positions in regards to the gay community
Atlanta, GA (PRWEB) July 19, 2007
Gaywheels.com, the sole source of information specifically targeted to and about lesbian, gay, bisexual and transgender (LGBT) car-shoppers, today announced its list of the Top 10 Most-Researched Vehicles during the second quarter of 2007. For the fourth straight quarter, the entry-level Toyota Yaris maintained the top position, while for the first time ever, a Nissan product, the Infiniti-branded FX sport-utility vehicle, joined the list.
"After being added to the gay-friendly list late last year, Nissan's overall ranking as a brand moved up steadily from just outside of the Top 25 to inside the Top 10, while its Infiniti luxury brand saw a similarly dramatic rise," said Gaywheels.com founder Joe LaMuraglia. "As the first model from either brand on the Top 10 Most-Researched Vehicles list, the appearance of the Infiniti FX clearly shows the advantage of offering equal benefits to all employees when reaching gay consumers."
Gaywheels.com Top 10 Most-Researched Vehicles
1 Toyota Yaris
2 Saab 9-3
3 Mazda MX-5 Miata
4 Volkswagen Jetta
5 Volkswagen Eos
6 Dodge Caliber
7 Toyota Camry
8 Audi A3
9 Volkswagen Rabbit
10 Infiniti FX
Although information, specifications and pricing on all new car and truck models are available on Gaywheels.com, each vehicle on the Most-Researched list is offered by a gay-friendly brand. Gaywheels.com classifies vehicle manufacturers as gay-friendly or not based on their corporate policies for offering domestic-partner benefits to their employees in the U.S.
"Since the inception of this list, the Top 10 Most-Researched Vehicles have always come solely from gay-friendly automakers, delineating the importance to LGBT consumers of a brand's corporate policies and positions in regards to the gay community," added LaMuraglia. "As Gaywheels.com expands its reach across PlanetOut, Inc's media properties, millions of LGBT consumers will now become aware of which automakers are gay-friendly."
The Top 10 Most Researched list is based on website statistics gathered from April 1 - June 30, 2007, from Gaywheels.com's New Car section. Gaywheels.com publishes its Most-Researched list quarterly.
Launched in 2005, Gaywheels.com is dedicated to promoting responsible consumerism and affecting change by encouraging car shoppers to patronize gay-friendly companies throughout the vehicle purchase process. Users of the site are able to investigate which automakers and other automotive companies offer domestic partner benefits to their employees, thus qualifying them as "gay-friendly," plus read general reviews about cars, trucks and SUVs from those manufacturers. With that information at hand, they can make educated choices during the car-buying process. For more information, please visit http://www.Gaywheels.com.
bgluckman @ brandwaregroup.com
Phone: 770-649-0880 x304
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