The Big Idea with Donny Deutsch
New York (PRWEB) July 31, 2007
Don Brown, one of America's most successful product inventors, appeared on CNBC's "The Big Idea with Donny Deutsch" on Monday, July 30th at 10 p.m. (PST). Brown shared his secrets to success and discussed his new book, Invent Yourself Rich: 16 Secrets for Creating Million-Dollar Inventions (Westholme Publishing, 2007).
Brown is best known as the inventor of the popular Ab Roller® abdominal workout machine. With sales in excess of $1 billion, the Ab Roller® is one of the most successful products in the history of direct response marketing. The Ab Roller® has become a staple in thousands of health clubs and fitness centers in the U.S. and abroad and in millions of households around the world.
"It's easy to make big mistakes when inventing a new product," said Brown. "Inventors need to know how this business works. Knowledge can make the difference between a total flop and a big success story. I hope that potential entrepreneurs tune into Donny's show to hear about the lessons I learned and the ones I wish I had learned a whole lot earlier."
Each weeknight on CNBC, Donny Deutsch, the maverick CEO who built a multi-billion dollar advertising and media business, interviews entrepreneurs who have made billions with their "big idea."
About Don Brown
Don Brown is a certified personal trainer who, after witnessing many of his clients performing abdominal crunches incorrectly, decided to invent a machine that would make ab workouts safe and easy. Thirteen years later, and more than 10 million units sold, Brown's Ab Roller® machine is now one of the most successful retail products of all time. Also a published author, Brown's new book, Invent Yourself Rich: 16 Secrets for Creating Million-Dollar Inventions, is currently available in bookstores nationwide.
About the Ab Roller®
The Ab Roller® machine properly supports your neck and back and allows users to correctly perform abdominal crunches and trim away excess belly fat. When combined with a sensible eating plan, users are guaranteed to lose one-to-two clothing sizes and develop a firmer, slimmer waistline in as little as 30 days. The Ab Roller® was developed by Tristar Products, Inc. of Fairfield, N.J., one of the nation's leading direct marketing companies, and is available at http://www.AbRoller.com.
About Tristar Products Inc.
Tristar Products Inc. is the recognized industry pioneer in infomercials and direct marketing. With more than $1 billion in sales, Tristar Products has a proven track record of taking innovative ideas and turning them into worldwide distributed brands such as Ab Roller®, AirClimber, Banjo Minnow, Jack LaLanne Power Juicer and Health Master.
Says Keith Mirchandani, President of Tristar, "The Ab Roller® is a dream product. It fills a key consumer need - health and fitness - and it is perfectly designed to accomplish the goal of trimming and toning the abdominals. It has become one of our biggest sellers of all time."
For more information, visit http://www.TristarProductsInc.com.