Baltimore, MD (PRWEB) July 24, 2007 -
Baltimore Internet marketing veteran Ethan Giffin today announced the launch of Groove Commerce, LLC (http://www.groovecommerce.com ) -- an eCommerce website design and marketing firm specializing in helping businesses bridge the gap between marketing and technology.
By becoming an extension of their client's organizations, Groove Commerce's staff of Web marketing professionals act as an "outsourced eCommerce department," providing an end-to-end suite of managed eCommerce services. These services include eCommerce website design and development, search engine optimization (SEO), pay per click management (PPC), Web analytics consulting, and email marketing.
Giffin, the firm's CEO and founder, said, "Becoming successful online requires a delicate balance of technology and marketing, and we offer all the expertise necessary to maximize our client's online marketing potential and achieve such a balance."
Giffin is an expert in eCommerce development and the dynamic technologies behind Web marketing. Formerly the Director of eCommerce at the $5 billion Allegis Group, Giffin was the chief architect behind the design, management, marketing, and ultimate success of Thingamajob.com, an internet portal for some 18,000+ continuously updated job openings. Because of his expertise and success in such fields, Giffin is regularly invited to speak at the industry's top conferences, including Search Engine Strategies, Ad:Tech, and ActiveInsights.
The goal for Groove Commerce is to bring online marketing expertise to clients who want to successfully conduct eCommerce without having to become experts on eCommerce technology and marketing themselves.