Market Directions CEO Honored by Women Who Mean Business Program

A leading Kansas City business publication is honoring Susan Spaulding, CEO of Market Directions Inc., as part of its Women Who Mean Business program. Spaulding will be recognized in the publication's July 27 edition and at a luncheon on that day at the Hyatt Regency Crown Center.

Kansas City, MO (PRWEB) July 25, 2007 -- Market Directions Inc. CEO Susan Spaulding is among 25 area businesswomen who have just been named as honorees of the Women Who Mean Business program for 2007. The honorees will be recognized in the July 27 edition of the Kansas City Business Journal and at a luncheon July 27 at the Hyatt Regency Crown Center.

Now in its eighth year, the Women Who Mean Business program honors women executives in for-profit businesses who are committed to excellence and who have made contributions to their fields and the community.

Nominees complete applications that are reviewed by a panel of outside judges, including previous Women Who Mean Business honorees. From the list of candidates, the best 25 are selected for recognition.

Susan Spaulding is being recognized for her entrepreneurship. Spaulding owns Market Directions, a brand performance consulting firm. Spaulding has played a key role in helping businesses build successful brand strategies. She has more than 30 years of experience as a marketing and communications consultant and works as a business advisor to senior management infusing the voice of the customer in decision making and coaching on organizational adoption of the brand strategy.

About Market Directions
Market Directions is a Brand Performance consultancy that provides clear direction for brand growth through the voice of the customer. The company helps businesses through new brand acquisition, repositioning, brand extensions -- no matter where the brand is in its lifecycle. Market Directions can help define a solution that will translate into business results. For more information visit http://www.marketdirections.com.

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