DeSilva + Phillips' Client Beauty Schools Directory Acquired by Higher Ed Marketing Firm

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DeSilva + Phillips, Media Investment Bankers, announces the acquisition of its client, Beauty Schools Directory, a recruitment and enrollment lead generation company for the beauty school industry, by PlattForm Holdings, a marketing, advertising and public relations firm specializing in enrollment solutions for higher education and all branches of the U.S. military. PlattForm Holdings is a portfolio company of Arlington Capital Partners of Washington, D.C.

DeSilva + Phillips, Media Investment Bankers, announces the acquisition of its client, Beauty Schools Directory, a recruitment and enrollment lead generation company for the beauty school industry, by PlattForm Holdings, a marketing, advertising and public relations firm specializing in enrollment solutions for higher education and all branches of the U.S. military. PlattForm Holdings is a portfolio company of Arlington Capital Partners of Washington, DC.

Jay MacDonald, Partner, Digital Media & Technology, DeSilva + Phillips Media Investment Bankers, said, "Beauty School Directory's powerful lead generation engine and its deep relationships with beauty education programs throughout North America is a perfect fit with PlattForm's enrollment marketing solutions for non-profit and for-profit academic and technical education programs. We're proud to have brought our client together with an owner that not only understands its business but whose own business can help BSD grow even more quickly."

About Beauty Schools Directory:
Beauty Schools Directory, owned by Zuma, LLC, is the most comprehensive, useful and informative online resource for prospective beauty school students, enabling users quickly and easily to locate, compare, obtain information and contact thousands of beauty schools and cosmetology schools throughout the United Stated and Canada. It is the foremost provider of lead generation for both not-for-profit and for-profit educators with beauty school education programs.

About PlattForm Holdings:
PlattForm Holdings, Inc. (http://www.plattformad.com) is a leading enrollment solutions provider to the post-secondary education industry. The company's enrollment solutions include internet marketing services, media placement services for the television, print, and radio markets, creative and production, direct mail services, public relations, and call center services, all of which are designed to assist clients in attracting, enrolling and retaining students. Within PlattForm's industry leading internet marketing product line, enrollment solutions include search engine optimization, affiliate marketing, pay-per-click advertising, and website design and development. PlattForm also has its own developed websites, such as http://www.search4careercolleges.com and http://www.careerexplorer.net which provide information to potential students and leads to schools on a guaranteed cost per lead basis. PlattForm offers enrollment solutions to both for-profit and not-for-profit school groups, as well as to select segments of the U.S. Armed Services. The company is headquartered in a suburb of Kansas City, and has more than 350 employees. Michael Platt, its CEO, is a leading expert in the post-secondary education industry, and serves on the Board of the Career College Foundation.

About Arlington Capital Partners:
Arlington Capital Partners (http://www.arlingtoncap.com) is a Washington, D.C.-based private equity fund with over $1 billion of committed capital focused on middle market buyout investment opportunities in growth industries including: aerospace/defense, federal and commercial IT and engineering services, media, education & training, healthcare services and business services & outsourcing. The firm's professionals have a unique combination of operating and private equity experience that enables Arlington to be a value-added investor. Arlington invests in companies in partnership with high quality management teams that are motivated to establish and/or advance their company's position as leading competitors in their field.

About DeSilva + Phillips, Media Investment Bankers:
DeSilva + Phillips is a New York-based investment bank specializing in the media and digital media industries. We provide M&A services and private placements of debt and equity to the medical and healthcare media, magazine, Internet, newspaper, book publishing, trade shows & events, information, educational, and marketing-services industries. DeSilva + Phillips has completed more than 180 transactions since 1996, including Prism Business Media Holdings's $530 million acquisition of Penton Media, Inc. and Mediabistro.com's acquisition by Jupitermedia Corp. DeSilva + Phillips Corporate Finance LLC is a member of NASD and SIPC.

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