Made-For-Mobile Web Content Falls Short of Users' Expectations
Skweezer users prefer mobilized versions of desktop content to made-for-mobile versions of content created by publishers.
Irvine, Calif. (PRWEB) July 25, 2007 -- Users of Greenlight Wireless' Skweezer service, which dynamically optimizes Web content for use on cell phones and PDAs, have expressed a clear preference for mobilized versions of desktop Web content over versions of the same content created specifically for use on mobile devices.
The latest incarnation of Skweezer, version 4.0, was launched on June 18th and included a feature that passed through a user's mobile device "user agent". Previous versions of Skweezer "presented" the user as a desktop user agent, which was done so that Skweezer users could access normal desktop content and not be automatically redirected to made-for-mobile versions of the content. The change in policy to pass through the mobile user agent was made in response to several publishers' requests to have Skweezer users redirected, along with the rest of their mobile traffic, to mobile-specific versions of their content.
Feedback from Skweezer users was overwhelming once this change was implemented, with users claiming that the mobile-specific versions of content that publishers redirected them to were less useful, less informative and less functional than the "Skweezed" desktop content they had grown accustomed to. This feedback, from hundreds of Skweezer users worldwide, challenges the assumption that creating made-for-mobile versions of Web content is the best way to provide a satisfactory mobile browsing experience. As a result of this user feedback, Skweezer will once again present as a desktop browser by default, but users can now override this setting with a new preference that passes through the correct mobile user agent.
Skweezer is a free service that optimizes Web pages and searches for use on PDAs and cell phones. Mobile Internet users access Skweezer by visiting www.skweezer.net, then use the portal as a "wireless gateway" to browse and search the Web. Skweezer compresses and reformats content being downloaded, so that it loads faster, looks better and is easier to navigate. Skweezer has introduced many mobile browsing innovations, including the first: pagination system that splits large Web pages up for viewing on cell phones, mobile Web page translation feature, "find in page" search and portal-based mobile RSS reader. Skweezer is completely platform-independent and can be accessed from Pocket PC, Palm, MS Smartphone, Blackberry, Symbian, PSP2 and WAP 2.0 compliant devices. Skweezer is also available as a "private label" solution for wireless carriers, search engines and content providers.
About Greenlight Wireless:
Greenlight Wireless is a leading innovator of wireless technologies, providing mobile solutions for enterprise-level businesses, Web portals and wireless carriers. Greenlight Wireless' consumer-oriented Skweezer service optimizes Web content for handheld devices, providing a richer browsing experience and adding value to wireless data offerings. Greenlight's Advertizer product is a cutting-edge advertising program for operators, search engines and publishers who want to monetize their content in the mobile environment.
On the Net: Greenlight Wireless site: www.greenlightwireless.net
Skweezer site: www.skweezer.net
Greenlight Wireless blog: http://blog.greenlightwireless.net
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