How to Write Chick Lit
New York, NY (PRWEB) July 24, 2007
DeSilva + Phillips, Media Investment Bankers, announces the acquisition of its client Mediabistro.com by Jupitermedia Corporation for $23 million. Mediabistro.com, founded by CEO Laurel Touby in 1993, is the leading provider of career services and other resources to professionals working in the content/creative industries. Jupitermedia Corporation is an Internet research company which also sells photographs and art images.
Reed Phillips, DeSilva + Phillips' Managing Partner, said, "Laurel Touby did a great job of building out Mediabistro.com to include a number of revenue streams that made her business very attractive to buyers."
As Simon Dumenco wrote in New York magazine, Laurel Touby has 'cornered the market on media-job listings and generated a Learning Annex-esque set of classes with all the can-do sense of possibility contained in women's magazine cover lines ("Writing Travel Guidebooks: Live the Dream: Travel, Write and Get Paid," "Career Reinvention Toolkit," "How to Write Chick Lit").' Her business not only provides substantive services to its thousands of members across the country, but also supplies them with 'a piece of the dream.'"
DeSilva + Phillips is glad that we're not among "just about everybody," who, according to New York, underestimated the value of Laurel Touby's company.
Mediabistro.com is dedicated to anyone who creates or works with content, or who is a non-creative professional working in a content/creative industry. That includes editors, writers, producers, graphic designers, book publishers, and others in industries including magazines, television, film, radio, newspapers, book publishing, online media, advertising, PR, and design. Its mission is to provide opportunities to meet, share resources, become informed of job opportunities and interesting projects and news, improve career skills, and showcase creative work.
Jupitermedia is a global provider of images, original online information and research for information technology IT, business and creative professionals. It provides access to one of the largest online image libraries and develops and disseminates vertically focused, original content, all of which provides its users with the knowledge and tools they need to accomplish their day-to-day job functions. Jupitermedia delivers its content through a number of proprietary channels, including its online images networks, its online media networks and its proprietary research business.
The Company operates three interrelated and complementary businesses through some of the best-known brands targeted at IT, business and creative professionals: Jupiterimages, its online images business, is one of the best-known images companies in the world with over 7.0 million images online serving creative professionals; JupiterWeb, its online media business, which operates four distinct online networks: internet.com and EarthWeb.com for IT and business professionals; DevX.com for software and Web developers; and Graphics.com for creative professionals; and JupiterResearch, its market research and consulting business, an international market research and advisory business specializing in business and technology market research.
Jupitermedia operates in three business segments: Online Images, Online Media, and Research. The Company employs a combination of online and offline advertising and promotional campaigns to promote its content offerings and services to its users, advertisers and vendors.
About DeSilva + Phillips, Media Investment Bankers
DeSilva + Phillips is a New York-based investment bank specializing in the media and digital media industries. We provide M&A services and private placements of debt and equity to the medical and healthcare media, magazine, Internet, newspaper, book publishing, trade shows & events, information, educational, and marketing-services industries. DeSilva + Phillips has completed more than 180 transactions since 1996, including Prism Business Media $530 million acquisition of Penton Media, Inc. and Falk eSolutions AG acquisition by DoubleClick Inc. DeSilva + Phillips Corporate Finance LLC is a member of NASD and SIPC.