New York, NY (PRWEB) July 25, 2007
Raw Media Network today announced the formation of Raw Digital, a new division focused on bringing brands into the digital era with consulting services to create more innovative ways of delivering marketing messages to the Web and mobile devices. The announcement was made at a special event following the New York premier of Raw Media produced documentary "My Name is Alan and I Paint Pictures."
Raw Digital will work with brands, ad agencies, and media buyers to find or develop online video content that fits their marketing messages and develop innovative ways of integrating these into online and mobile programming. Beyond the standard 30-second spot, Raw Digital is focused on new and innovative ways of getting messages through to the ever-skeptical viewing audience.
Raw Digital offers advertisers the professionalism and production values of an independent production studio. As a boutique firm, Raw Digital can produce content at a fraction of the cost of an ad agency but with ten years of experience in independent production they can offer a level of quality missing in most online video. Partnering that experience with some of the most innovative and exciting companies out there, Raw Digital offers marketers an unparalleled set of options to get their messages to the right audiences.
Raw Digital will launch four new online entertainment properties by September. Ranging in demographics and distribution models, these properties are available for sponsorships and branding prior to their launch in order to integrate a brand into the show from the beginning. In addition to partnering with already developed content, Raw Digital develops content for brands ranging from one off documentary style announcements, series development, and video journalism services.
About Raw Media Network
Raw Media provides creative visual services for businesses, organizations, and not-for- profits. Founded in 1998 by award-winning filmmaker Johnny Boston , Raw Media works with filmmakers, designers, and marketing specialists to offer an interesting and compelling alternative to traditional video services and create award winning products for its clients. Raw Media has developed and consulted with various entities on online content and distribution including Fox Television Studios, In Style Magazine, Hearst, and Bizbash Publications. Raw Media's client list includes corporations such as Jergens, DuPont, Maybelline, IKEA, and Carlson Communications, as well as PBS, The Clinton Foundation, The Center for Constitutional Rights, Brooklyn Academy of Music, the Port Authority of New York, and the Cleveland Historic Society.