Web Sites Build Communities with First Button™ for IE Tool Bar

For companies seeking to grow Internet traffic and engage repeat visitors, First Button™ offers a new approach. Developed at Liquidity Lighthouse, the privately-funded entrepreneurial incubator located in Dallas, Texas, First Button™ places your brand and web link as one of the icons in Internet Explorer's Standard Toolbar. Installation is simple and non-invasive, with no private information retrieved or communicated by First Button™.

Dallas, TX (PRWEB) July 26, 2007 -- For companies seeking to grow Internet traffic and engage repeat visitors, First Button™ offers a new approach. Developed at Liquidity Lighthouse, the privately-funded entrepreneurial incubator located in Dallas, Texas, First Button™ places your brand and web link as one of the icons in Internet Explorer's Standard Toolbar. Installation is simple and non-invasive, with no private information retrieved or communicated by First Button™.

David Young, Managing Director of Liquidity Lighthouse, sees a hungry market, "Every cultural icon with a community of fans and supporters would benefit from a First Button™ on those fans' IE Toolbar. I would love an AC/DC First Button™. The link to my favorite band's web site right there at all times; their logo part of my screen."

The company sees other applications for the patent-pending technology. Software Vendors could include First Button™ in their Installation packages so that a user might install their logo and link at a particular location in the Tool Bar. Community web sites may implement First Button™ upon registration as an effective member retention tool.

To confirm understanding, Internet Explorer's Standard Toolbar is typically displayed by every web surfer and provides the commonly used navigation buttons, including Back, Forward, Home, Favorites, and others. First Button™ technology enables its users to install their branded Tool Bar button on visitors' browsers without user assistance. Display of their First Button™ can be enforced and its location within the Tool Bar selected. The solution is very affordable and cost effective. Learn more about First Button™ at www.firstbutton.com.

Downloading a First Button™ Toolbar Button is free to users. Removing the Button is a snap, using the Add/Remove Control Panel available in Windows.

Liquidity Lighthouse invests in and nurtures innovation. Focused on the technology and consumer products sectors, the firm adds adding business and marketing expertise - in addition to financial backing - to turn innovation into reality.

Media Contact:
David Young Managing Director
817-283-9975

Contact Information
David Young
Liquidity Lighthouse LLC.
http://www.firstbutton.com
817-283-9975

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