Archie Richards, Expert on ETFs, to Address Major African Investment Forum -- Names FOLIOfn as 'The Best U.S. Brokerage Firm For Long-Term Investing'

Archie M. Richards, Jr., newspaper columnist and author of the authoritative book Understanding Exchange Traded Funds (McGraw-Hill, 2007), will address 300 investors and representatives from major African investment firms in Johannesburg on July 30-31. Although his key message is that ETFs are an excellent way to buy the market, he will declare that, in his opinion, FOLIOfn is "the best U.S. brokerage firm for long-term investing."

Vienna, VA (PRWEB) July 26, 2007 -- Archie M. Richards, Jr., newspaper columnist and author of the authoritative book Understanding Exchange Traded Funds (McGraw-Hill, 2007), will address 300 investors and representatives from major African investment firms in Johannesburg on July 30-31. Although his key message is that ETFs are an excellent way to buy the market, he will declare that, in his opinion, FOLIOfn is "the best U.S. brokerage firm for long-term investing."
   
FOLIOfn (www.foliofn.com) is an innovative online brokerage firm based in the Washington, DC metro area. Its unique and patented Folio Investing provides investors the ability to purchase ETFs or other investment vehicles cost-effectively. It also enables investors to create their own Folios -- much like creating a personalized ETF or mutual fund. This affords significant tax advantages, ability to customize, transparency and lower costs, while allowing for proper diversification.
   
Currently, Folio Investing is only offered in the United States, but FOLIOfn has stated its willingness to partner with non-US brokerages that could offer Folio Investing to their local markets.
   
Mr. Richards is invited to speak at the conference in Johannesburg, entitled "Exchange Traded Funds: Mechanics and Applications," organized by the investment firm Jessina Naome & Associates, SA (www.jessinanaome.co.za). The conference features two days of presentations by global experts on ETFs and investment strategies.
   
Mr. Richards, who has over 30 years of experience as a broker and financial planner, is the President of Archie Richards Enterprises, LLC and writes a nationally-syndicated newspaper column in the U.S. read by thousands of people. His web site is www.archierichards.com. Mr. Richards has no affiliation with FOLIOfn Investments, Inc.

Company Contact: Mary Gotschall
FOLIOfn, Inc.
gotschallm @ foliofn.com                                        
(703) 245-5763

Media contact: Susan Assadi
Gitenstein & Assadi PR
susan @ assadi.com
800 922- 8792

# # #