Virgin Atlantic Airways Selects New Agencies of Record
Virgin Atlantic selects McKinney and MEC Interaction.
Norwalk, CT (PRWEB) July 31, 2007 -- Virgin Atlantic Airways announced today that it has selected McKinney as the new agency of record for the airline.
McKinney will handle strategy and creative, partnering with MEC Interaction, part of Mediaedge:cia, who will handle communications planning and buying.
The new relationship will officially begin on August 15, with planning and development to begin immediately.
“From the start, McKinney showed their collaborative nature and proved they have both the strategic and creative teams that will help move forward the Virgin Atlantic brand in the US,” said Chris Rossi, Senior Vice President, Virgin Atlantic North America. “Since our first flight, the airline has stood for service, innovation and value, characteristics that were displayed by the entire McKinney and MEC Interaction team, making this the clear choice.”
"Virgin Atlantic Airways believes in the power of ideas to change the trajectory of their business and, most importantly, they value a marketing partner that creates bold ideas that make customers eager to engage," said McKinney President Jeff Jones. "They are one of the top brands our employees most desired to work with over the past five years, so this is an extra proud day for McKinney."
Virgin Atlantic Airways began an advertising agency review for its US business on May 16. The review was conducted from the airline's US head office in Norwalk, CT by Elizabeth Zea of Gilbert & Company.
For further information, please contact the Virgin Atlantic US Press Office at 203-750-2570 or visit www.virginatlantic.com.
About Virgin Atlantic
In 1984, Virgin Atlantic Airways launched with just one airplane flying between London and New York. Now serving the world's major cities, Virgin Atlantic has effectively changed the industry and is now widely recognized as one of the world's best airlines. Offering high-flying service featuring the award-winning Upper Class Suite and the new Premium Economy, Virgin Atlantic flies from 10 US cities to London. With long haul services to twenty-seven destinations worldwide, Virgin Atlantic flies to cities as far apart as Las Vegas, Tokyo, Delhi, and Shanghai, with recent growth to Mumbai, Sydney, Dubai, Chicago and Nairobi. Despite Virgin Atlantic’s growth, the service still remains customer driven with an emphasis on value for money, quality, fun and innovation, ensuring flying Virgin Atlantic is always an event.
About McKinney
Founded in 1969, Durham-based McKinney has created some of the most innovatively integrated marketing communications programs, including Audi of America’s Art of the Heist, Travelocity’s Roaming Gnome, the Polaris CEO Duel and the launch of the Sony Bravia LCD TV. In addition to Virgin Atlantic Airways, McKinney’s clients include Audi of America, Brown-Forman’s Southern Comfort, Coldwell Banker, Full Frame Documentary Film Festival, Major League Gaming, The NASDAQ Stock Market, Qwest Communications, Select Comfort, Travelocity and Virgin Mobile USA.
McKinney is an independent operating subsidiary of Havas, the sixth-largest advertising and communications group in the world. For more information, visit our Web site at www.mckinney-silver.com.
About Mediaedge:cia
Mediaedge:cia (MEC) is the first global communications planning and implementation agency. We get consumers actively engaged with our clients’ brands, leading to higher relevant awareness, stronger relationships and increased sales. Our services include communications planning, consumer insight and ROI, media planning and buying, interaction (digital, direct, search, analytics), retail consultancy, sponsorship, branded content and entertainment marketing. Our 4,000 highly talented and motivated people work with local, regional and global clients from our 220 offices in 76 countries. We are a founding partner of GroupM, WPP’s media investment management group.
Contacts:
Brooke Lawer
Virgin Atlantic Airways
203-750-2570
Janet Northen
McKinney
919-313-4062
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