Fantasy Sports Have Positive Impact on Professional Networking: Recent Research Supports Author's Perspective

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In his book "Fantasy Kick," author Michael Henby outlines the connection between fantasy sports and networking. Recent research supports this position. "Fantasy Kick" outlines how to utilize this popular pastime to mix business with pleasure.

Fantasy Kick -- Leverage the Networking Opportunities of Fantasy Football to Give Your Career the Kick it Needs

Recent research connecting the positive influence of fantasy sports on professional networking supports author Michael Henby's position in his book "Fantasy Kick -- Leverage the Networking Opportunities of Fantasy Football to Give Your Career the Kick it Needs".

The 2006 Fantasy Sport Consumer Behavior Report, conducted by Dr. Kim R. Beason, CPRP, Associate Professor, University of Mississippi, found that fantasy sports participants are using games to develop relationships in the workplace. The study, sponsored by the Fantasy Sports Trade Association, found several links between fantasy sport participation and positive influence in professional life.

"This research emphasizes why enthusiasts of fantasy football and other fantasy sports should utilize this social forum as a tool to further their careers," Henby said.

In "Fantasy Kick" Henby outlines the best way to utilize this increasingly popular pastime to mix business with pleasure, thereby creating networking opportunities for career advancement. He likens fantasy sports to the 21st-century equivalent of playing golf -- a popular pastime in which executives and employees mingle to improve their chances of getting promoted or getting a new job.

The 2006 Fantasy Sport Consumer Behavior Report survey found that from 2005-2006, there was a:

  • 18 percent increase in fantasy sport-related conversations between employees during lunch and supper breaks
  • 45 percent increase in workplace conversations about fantasy sports
  • 47 percent increase in fantasy sports' positive influence in the workplace
  • 53 percent increase in camaraderie between employees due to fantasy sports
  • 56 percent increase in making valuable business contacts due to fantasy sports
  • 70 percent increase in the formation of friendships at work due to fantasy sports

"Fantasy Kick" addresses the popularity of fantasy sports and shows how it influences relationships around the office. The 108-page book also summarizes how fantasy sports can spur conversations and discusses what actions and behavior are inappropriate while playing the game.

About Michael Henby
Michael Henby worked in sales and marketing for small, mid-size and large companies in the healthcare and financial industries. Now he is a marketing manager at a large financial company. He is also an active member of the Fantasy Sports Trade Association and a self-proclaimed fantasy junkie. "Fantasy Kick" draws from his 15-year professional career and 13 years playing in over 80 fantasy sport leagues (50 of them fantasy football). More information about "Fantasy Kick -- Leverage the Networking Opportunities of Fantasy Football to Give Your Career the Kick it Needs" can be found online at http://www.FantasyKick.com.

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