We need transparency from providers on the kind of speeds customers can actually expect to get, rather than flashy advertising and ever increasing 'top speeds'
(PRWEB) August 7, 2007
Separate reports issued from the consumer group Which? and [BroadbandChoices.co.uk found that there is a "huge" gap between publicised broadband speeds and what most users get, with some customers on 8Mb packages actually getting as little as 0.09Mb it has emerged today.
Following two weeks of intensive speed testing, Which? has called on Ofcom and Trading Standards to investigate connection speed claims, after finding that the average speed "enjoyed" by customers on 8Mb packages was only 2.7Mb.
Michael Phillips, product director at BroadbandChoices.co.uk, commented: "These customers would be better off saving themselves some money and going for a 2Mb or 4Mb package where they could actually get the speeds they're paying for.
"We carried out over 100,000 of our own speed tests last month, and found that the average customer only got 39 per cent of their promised speed.
"But because providers advertise these packages as 'up to 8Mb' they seem to be able to get away with providing much lower speeds as standard.
"Factors like distance from the exchange and poor quality wiring degrade the broadband connection and reduce the customer's speed but many people are unaware of this and go for the top packages thinking they will get broadband at 8Mb. However, broadband providers can check this information to see the realistic speed each individual customer should receive.
"We need transparency from providers on the kind of speeds customers can actually expect to get, rather than flashy advertising and ever increasing 'top speeds'," he added.
Which? carried out broadband connection speed tests over a two week period with more than 300 customers who used 27 different broadband firms.
Results from BroadbandChoices.co.uk: Based upon 100,000 speed tests per month performed by http://www.broadbandchoices.co.uk users
Broadband provider June 2006 June 2007
1. Tesco 56.1%
2. AOL 54.9% 47.9%
3. Virgin Media 39.9%
4. Tiscali 55.2% 37.6%
5. Sky 36.5%
6. Pipex 33.4%
7. Wanadoo 51.9% 33.3%
8. Madasafish 31.4%
9. Talk Talk 30.3%
10. Eclipse Internet 28.7%
11. BT 40.4% 28.6%
12. Karoo.co.uk 28.3%
13. Demon 28.2%
14. Plus Net 27.7%
Carry out a Broadband Speed Test
Which.co.uk editor Malcolm Coles said: "It's shocking that internet service providers can advertise ever-increasing speeds that seem to bear little resemblance to what most people can achieve in reality."
About Broadbandchoices.co.uk: http://www.broadbandchoices.co.uk
Broadbandchoices.co.uk is a the 4th largest dedicated place in the UK to compare broadband package. Unlike other comparison sites, Broadbandchoices.co.uk doesn't just focus on price but total package value. Consumers can now refer to this impartial Website to access the latest broadband advice and deals, to help them make the right choice.
What makes Broadbandchoices.co.uk different:
- Most comprehensive range of consumer guides and advice
- Emphasis on value rather than cost alone
- Variety of ways to rank products according to individual priorities
- Detailed product information
- A community of like minded people where you can read reviews or share your thoughts
- Up-to-date information regarding key industry developments
- Access to bespoke interactive tools (speed tester & download monitor)