Cinda Baxter Named to AmericasMart Atlanta Advisory Board

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Cinda Baxter, owner of Details Ink in Minneapolis, officially begins her two year term as one of several industry professionals Advising Americasmart Atlanta.

Being asked for an opinion has become common practice for local retailer, Cinda Baxter. Being asked for one that will be quoted in a national magazine or website is also common practice. But being asked to share those opinions as the newest member of the most influential advisory board in the retail world is something quite out of the ordinary.

"When I received the initial inquiry call, we were in our 'high season;' the possibility of joining the board didn't really register with me until an official invitation arrived in June," she explains. "The group responsible for guiding the largest mart in the world was asking me to be a part of their mission. That's quite an honor, in my book."

Since opening an upscale stationery boutique called Details, Ink. in Minneapolis 13 years ago, Baxter has been a busy woman. From the store's West Lake Street location, she launched what was the city's first "true stationery store," in her words. Within one year, she gained national recognition with the first of two Retail Excellence Awards and a parade of speaking engagements.

AmericasMart Atlanta -- also known as The Atlanta Mart, in retail shorthand--has its own distinguished history as the world's single largest venue for everything from gifts and home furnishings to apparel and jewelry. Twice a year, it takes on the daunting task of welcoming hundreds of thousands of gift buyers from around the globe to purchase products during their signature Atlanta International Gift, Home Furnishings and Area Rug Markets.

"The firsthand field experience retailers and wholesalers bring to the Advisory Board is valuable for the continued success and growth of the Atlanta markets," says Baxter. "The insight we have to share can help them better prepare for what's coming around the corner while extending the most buyer-friendly welcome possible."

"I see the AmericasMart Advisory Board as a group of industry representatives whose role is to assist AmericasMart in its endeavor to provide its customers, retailers and wholesalers with the most productive trade show environment in the United States, if not the world," adds Karl Goldberg, chairman of the Advisory Board and President of Somerset Marketing Group, Inc.

"I'm deeply flattered to be part of this board," adds Baxter as she tidies up a nearby display shelf. "The inspiration that comes from participants of this caliber is truly remarkable, and reminds you we're all capable of doing great things."

About Cinda Baxter:
As a Professional Stationer and retailer for thirteen years, Cinda Baxter's resume also includes three years as an Advisory Board member for the National Stationery Show, two years as an Advisory Board member for the Gift and Home Trade Association, two years as a Blue Ribbon Panel Judge for the Louie Awards, two time winner of the national Retail Excellence Award, Charter Member of the National Stationery Show Delegates Program, and speaker at the New York International Gift Show, the Los Angeles Gift Show, and the National Stationery Show, among others. She and her designs have been featured in a number of national and regional magazines, including "Modern Bride," "Greetings, Etc.," "Gift Beat," "Minnesota Monthly," and "Gifts and Decorative Accessories," the latter of which also carries her byline on occasion. This fall, she will debut online as a video host/trainer on the Gift and Home Channel ( She is founder of two pivotal industry groups: Brilliant Ink (a consortium of independent stationers dedicated to original design and production), and The Print Lab (a collaborative partnership between professional stationers and Epson America).

About AmericasMart:
AmericasMart Atlanta is the largest wholesale marketplace of its kind in the world, and is a leading international market source for a wide variety of consumer goods. It hosts 23 wholesale markets and six Market Wednesdays that annually attract more than 548,000 attendees from every U.S. state and 80 countries. Retailers attending its markets identify AmericasMart as the gift/home furnishings/area rug wholesale marketplace most important to their business -- as compared to all competing U.S. wholesale markets -- in independent research conducted by Moore & Symons, Inc.

Cinda Baxter, President
Details, Ink.
3244 West Lake Street
Minneapolis, MN 55416


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