Client Relations: Going The Extra Step

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Identity Crisis, a marketing firm in Anaheim, Calif., believes true customer or client relations is all about taking that extra step. As a result, the three partners traveled to Mexico with their client in June to build homes for the poor.

According to Identity Crisis' philosophy, the only way to service your clients or customers correctly is to take those extra steps to get to know them. As a result, the three partners in the Anaheim, Calif.-based marketing firm traveled to Mexico in June along with their new client CasaBella Teambuilding Leadership Training, to build homes for the poor.

The trip came about after CasaBella, which teaches team-building and leadership by constructing homes for the poor in Mexico, enlisted Identity Crisis to conduct overall business development training for the organization, as well as create collateral materials that will help it recruit more companies on its trips. The three partners, Tom Underhill, David Moyle and Andy Pomeroy all decided the next logical step would be to participate in one of them.

"CasaBella is unique in that it helps companies work better as a team through age-old principles of leadership, communication, service and sacrifice to others," said David Moyle, Art Director of Identity Crisis. "Our objective is to incorporate the organization's distinctive nature into it materials and help CasaBella build business by communicating the value it offers to individuals both professionally and personally. And to do this, we needed to immerse ourselves in their training and fully understand their principles."

The trip on June 27 lasted four days. Each day, Identity Crisis participated in activities that taught them distinctive qualities of leadership, innovation, sacrifice and working with a team. Throughout the entire process they were in touch with the family that the home was being built for and at the end of the trip, Identity Crisis and other participants built a home and presented it to the family.

"It was a humbling experience for all of us, and one in which we learned a lot more about our client and about ourselves," said Andy Pomeroy, Identity Crisis' managing partner.

For more than 20 years, CasaBella has been building homes for the poor in Mexico and teaching individuals and corporations alike how to work together as a single unit to combat and overcome challenges and obstacles. The organization's philosophy is built upon the teaching of the world's greatest leaders, including Jesus Christ, Gandhi, Martin Luther King, Jr., Thomas Jefferson and Mother Theresa.

The organization signed Identity Crisis in May and will receive marketing training, as well as the creation of support materials, including a new brochure, business cards, a tradeshow banner and a speaking presentation.

CasaBella President and owner Arabella Zahrt expressed the value the project will have on the organization:

"You have once again exceeded my expectations. I thank you so much for your honest input and creativity to design a brochure that says it all without having to give an explanation. When I first started working with your team, I did not have a clear message... but this is why you have your name! You give businesses a clear identity that helps to attract customers and sell services. Thank you! I'm so appreciative of your long hours and hard work you put into making an eye-catching brochure."    

About Identity Crisis
Considered by its clients as their "in-house branding and marketing department at the fraction of a cost," Identity Crisis is a full-service marketing agency known for its ability to produce quality campaigns that are well-researched, effective and geared to meet specific goals. Its three principals, David Moyle, Tom Underhill and Andy Pomeroy have more than 60 years of combined experience in marketing and market development, design, branding, project management and technology. It also has photography, printing and binding capabilities, which allow it to create and implement campaigns in-house and ensure the integrity of its projects.

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Identity Crisis
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