Upper Marlboro, MD (PRWEB) August 1, 2007
Beechtree, the Washington region's most prestigious lake and golf course community located in Upper Marlboro, Maryland, recently launched a new radio advertising campaign.
What makes this campaign unique is that the stars of the sixty-second radio commercials aren't professional actors or pitchmen. Rather, they are actual Beechtree homeowners.
"We figured that no one is more qualified to speak about what it's like to live at Beechtree than the people who come home to it everyday," said Aref Hinedi, Vice President of Marketing with Ryko Development. "So we met with some homeowners, recorded their thoughts and opinions, then created a series of radio spots that tell the Beechtree story in their own words."
The radio spots will run for the next four months on Smooth Jazz 105.9 WJZW. In addition, excerpts from the homeowner interviews may be heard on BeechtreeMd.com
"Beechtree's $30 million amenity package speaks for itself," added Hinedi, "But it's nice to hear homeowners share their thoughts on what makes the community special. One couple we spoke with takes their young son on picnics in different spots throughout the community. One of the features they love most is Beechtree's abundance of mature trees and park-like setting."
Sure to be another favorite feature among homeowners is Beechtree's 18-hole championship golf course, which winds throughout the community and is now well under construction.
Beechtree's golf course is being constructed by Landmark Land, a world-renowned golf course developer selected by Ryko Development because of its reputation for creating PGA-quality golf courses.
Other signature amenities include a 30-acre stream valley lake, the last of its kind in Prince Georges County, miles of walking and biking trails, and a 2-story Swim & Racquet Club that will overlook the lake and golf course.
Beechtree is located off Route 301 in Upper Marlboro, Maryland, just 10 minutes from the beltway and 30 minutes to downtown Washington.
7 decorated models are open. Executive Single Family Homes, Classic Single Family Homes and Grand Townhomes are now selling.
To learn more about Beechtree, and for directions to the community, please visit http://www.BeechtreeMd.com